Stories from Beauty Launchpad
Monday, March 9, 2015 - 12:51
loewe.jpg Redken Global Creative Director Guido created a futuristic feeling on the runway for Loewe’s Fall/Winter 2015 show with a sleek, David Bowie-inspired hairstyle. Using Redken’s new Short Sculpt 19 touchable texturizing gel to sculpt the hair into a low ponytail and Redken’s Forceful 23 super strength hairspray to achieve an enamel-like finish, Guido’s style made a bold statement on the runway. Featured_475x323_Default.jpg read more
Monday, March 9, 2015 - 10:48
Akris-1.jpg To play up the stony gray palette seen on the runway at Akris’s Fall/Winter 2015 show, Redken Global Creative Director Guido custom-cut wigs into a choppy bowl shape and colored each a beautiful shade of gray using Redken’s Shades EQ. Guido then sprayed Redken’s Fashion Work 12 versatile working spray all over the hair to enhance the texture and layers of the surfer-inspired cut. Akris-1.jpg read more
Monday, March 9, 2015 - 10:39
celine.jpg Redken Global Creative Director Guido created a simple, luxurious look for the runway at Celine’s Fall/Winter 2015 show in Paris. To let each model’s individual personality shine, Guido played up the natural texture and movement of the hair by washing it with Redken’s new Frizz Dismiss Sulfate-Free Shampoo and Conditioner and then letting it air dry. Guido finished the look by removing any unwanted fly-aways with Redken’s new Frizz Dismiss FPF 10 Fly-Away Fix finishing sheets. Featured_475x323_Default.jpg...
Friday, March 6, 2015 - 14:07
cosmetology.jpg The Professional Beauty Association (PBA) has joined the Beauty Industry Working Group (BIWG) as a united industry voice supporting cosmetology licensing. Other members include the American Association of Cosmetology Schools (AACS), the International SalonSpa Business Network (ISBN) and the National-Interstate Council of State Boards of Cosmetology (NIC). Featured_475x323_Default.jpg read more
Friday, March 6, 2015 - 11:38
Bob.jpg [Image: Bain News Service via Wikimedia] Bob.jpg read more
Wednesday, March 4, 2015 - 14:40
wella1.jpg Dedicated to offering the very best in advanced education for salon professionals across the nation, Wella Education has announced a new satellite program with Beauty Schools of America located in South Beach, Miami. The Wella Studio Atelier program will offer select advanced education courses and creative workshops lead by The Studios Artistic Team. The Miami location will also host internal trainings and VIP events. Featured_475x323_Default.jpg read more
Wednesday, March 4, 2015 - 10:28
hairline.jpg “Erratic growth patterns at the neckline can be intimidating, do you take the hairline up high and cut away the chaos or do you let it grow to cover the problem?” asks Andrew Carruthers, Director of Education for Sam Villa. The solution? Take a soft approach and turn to special tools used in specific ways to manage the growth and cultivate a natural looking groomed hairline. Featured_475x323_Default.jpg read more
Tuesday, March 3, 2015 - 13:50
keratincomplex.jpg Keratin Complex, a professional beauty leader in smoothing treatments, hair color and styling products, welcomed guests from its global markets to Boca Raton in January for the 2015 International Summit. The purpose of the two-weekend summit was to build upon what is already a winning team effort. Keratin Complex’s goal: to go “Beyond the Bottle” with 360 degrees of support from their internal team, in order to help grow business in bookings, services, and revenues for both professionals who use, and distribute, Keratin Complex products...
Tuesday, March 3, 2015 - 12:00
jaredleto1.jpg Sure, he's an accomplished actor, singer, songwriter and director, nominated for numerous awards, taking home the Oscar for Best Supporting Actor for his role in Dallas Buyers Club last year, but in the beauty world, Jared Leto has recently become known (and admired) for his lustrous, flowing, perfectly ombré locks. Featured_475x323_Default.jpg read more
Tuesday, March 3, 2015 - 10:51
redken2.jpg For light- and dark-haired clients alike, overall lightening continues to dominate as today's top hair color trend. With blonde services accounting for nearly 50% of all salon color services, the need for a custom range of lightening products has never been greater. Revolutionizing what it means to be blonde, the launch of Redken’s NEW! Blonde Idol Professional Haircolor Collection allows clients to achieve customized lightened shades of up to 7 levels, no matter their natural shade. Featured_475x323_Default.jpg...
Tuesday, March 3, 2015 - 10:06
jlo.jpg The 90's are back, at least when it comes to highlight trends! The new-old trend for highlights is a lot more chunky and deliberate than the ombre look clients been in love with for the past five years. "Splay highlights" marry the beloved chunky highlights of the 90's with the fan-favorite ombre look of today. “The nice thing about this trend is that it can be as dramatic as the client wants,” says Kitty Nadel, Color Director for ted gibson beauty. Featured_475x323_Default.jpg read more
Monday, March 2, 2015 - 14:01
blumarine1.jpg Hair styling by Eugene Souleiman, Wella Professionals Global Creative Director of Care & StylingReflecting the polish of the Milanese woman, the hair at Blumarine was light, easy and effortless, yet also beautiful and ever-so-slightly sexy. Featured_475x323_Default.jpg read more
Monday, March 2, 2015 - 13:48
DG1.jpg Dolce & Gabbana’s Fall/Winter 2015 runway show celebrated mothers and la famiglia with a genuine and beautiful look from head to toe. To enhance the story, Redken Global Creative Director Guido created a feminine, loose chignon adorned with charming broaches, pearls and jewels that might have been found in a mother’s jewelry box in the ‘50s. Using Redken’s Wind Blown 05 dry finishing spray to add airy, light texture, Guido achieved a pretty, but easy style that’s ideal for the everyday woman. Featured_475x323_Default....
Monday, March 2, 2015 - 13:33
JilSanders1.jpg Inspired by the simple, polished looks from the 20’s and 30’s, Redken Global Creative Director Guido achieved a style with the perfect touch of modernity and masculinity to enhance Jil Sander’s Fall/Winter 2015 show. With the help of two key Redken products: Wind Blown 05 dry finishing spray and Forceful 23 super strength hairspray, Guido created a charming side-swept style that stunned on the runway. Featured_475x323_Default.jpg read more
Monday, March 2, 2015 - 11:40
decolorizingbeforeandafter.jpg “Decolorizing has become big in my salon - clients wanting old color removed, looking to either go back to their natural color or even grey," says Joi Rooks, owner of Fresche Salon in Atlanta, GA. "This week I had several, but this one was done all in one day from a copper/brown with grey roots to a pale ash blonde using Goldwell.” Featured_475x323_Default.jpg read more
Monday, March 2, 2015 - 11:02
ruthroche.jpg Winter can be harsh on hair; the extreme cold weather and indoor heating can make it feel brittle and dry. Pureology Precious Oil System is the perfect cure - it delivers ingredients that restore hair to make it feel soft and supple. In the video below, Ruth Roche, Artistic Ambassador for Pureology Serious Colour Care, offers tips on how to use Precious Oil to beat the winter hair blues. Featured_475x323_Default.jpg read more
Monday, March 2, 2015 - 10:47
cottoncandy1.jpg Toni Rose Larson, Artist/Owner at Hairitage Salon in Carlsbad, CA, recently created this gorgeous, multi-dimensional, cotton candy pink hair color for her client. Below, she shares her tips on creating this pretty-in-pastel look! cottoncandy1.jpg read more
Monday, March 2, 2015 - 10:31
LucioCastro.jpg Oribe Hair Care went backstage at New York Men's Day Fall/Winter 2015 to help create the looks for an array of presentations. See the styles and get the how-tos below!Lucio Castro Hair by Ramona EschbachFor the Lucio Castro Fall/Winter 2015 presentation, lead hairstylist Ramona Eschbach created a grungy, skater boy look to complement the collection, which was accented by spray-painted gold shoes. “The hair is very flat to the head,” Eschbach said. “It’s supposed to look a day or two old.” Featured_475x323_Default.jpg...