Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Monday, May 21, 2018 - 15:33
Bio Ionic's 10X Pro Styling Iron in Rose Gold features vibrating plates infused with volcanic minerals that add shine and condition hair in less than 10 minutes. Part of the Luxe Collection of professional appliances, the iron uses sonic vibrations and negative ions to polish hair, with plates that drive water molecules deep into hair shafts. The iron's rounded tips make styling easier than ever.
Monday, May 21, 2018 - 15:20
Sutra Beauty's InfraRed 2 Ionic Infrared Flat Iron features 1-inch, rose gold titanium plates, a 360-degree swivel cord, dual voltage and infrared heating to help seal heat into the hair shaft—helping hair remain smoother and protecting it from damage caused by environmental stressors. The iron's rounded edges offer easier styling and control, and the plates heat up to 450 degrees in seconds flat. SRP: $170 For more information, visit
Monday, May 21, 2018 - 15:10
Olivia Garden's lightweight, ergonomic Ceramic + Ion Professional Hair Dryer uses a powerful professional motor and ceramic technology to deliver faster drying times. The hair dryer also uses an advanced ionic generator that reduces frizz, prevents heat damage and boosts shine for silkier, smoother locks. Featuring two speeds, two interchangeable nozzles and three heat settings, professionals and consumers alike will want this dryer in their beauty arsenals. SRP: $159 (salon price $99)
Monday, May 21, 2018 - 14:46
Wahl's 5-Star Cordless Magic Clip is a cordless clipper that uses a high-precision, stagger-tooth 2161 blade for superior speed and performance. Use the convenient taper lever to create seamless blends and fades. The clipper uses a lithium-ion battery that can run for over 90 minutes per charge, and has cord/cordless capability. It also comes with the following accessories: 8 attachment combs, oil, cleaning brush, instructions, red blade guard, and recharging transformer. SRP: $102
Monday, May 21, 2018 - 14:32
The new lightweight and ergonomic Slimline Pro Li Trimmer from Andis has an updated design from the product's original metallic chrome look. For outlining, designing, dry shaving or for touchups, this trimmer uses lithium-ion power, delivers 6,000 strokes per minute and has a 2 ½-hour runtime per charge. Made in the U.S., it also is equipped with a close-cutting, zero-gapped carbon-steel T-blade and comes with four attachment combs. SRP: $72.16
Thursday, May 17, 2018 - 09:43
Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online.
Wednesday, May 16, 2018 - 17:26
Scheduled to launch on June 1st, Wahl Professional’s second online Barber Battle offers a platform for artists to showcase their skills to the world. “As a 99+ year company, Wahl Professional strives to be on the forefront of innovation in all that we do,” says Aaron Flick, senior marketing associate, professional division, Wahl Clipper Corporation. “We are looking to grow and separate ourselves from the pack even more in 2018.”
Wednesday, May 16, 2018 - 17:14
According to market research from the NPD Group, sales of prestige beauty products grew 9 percent (to $4.2 billion) in the first quarter of 2018 mostly due to the 14 percent rise in skincare sales (to $1.5 billion). Within skin care, toners/clarifiers rose 19 percent, eye and lip treatments rose 14 percent, face moisturizers rose 11 percent and age specialist products rose 13 percent—compared to the 4 percent decline experienced during the same period last year. The suncare segment experienced even greater growth, with sunscreen and self-tanner sales up 47 and 38 percent, respectively.
Wednesday, May 16, 2018 - 17:07
Pending gubernatorial approval, effective January 1, 2021, oxybenzone and octinoxate—ingredients found in over 3,500 sunscreens—will be banned in the state of Hawaii. The bill, which is the first of its kind in the U.S. and globally, seeks to protect disappearing coral reefs from the chemicals often found in sunscreen that wash off of skin into the ocean. The bill is now awaiting a signature from Hawaii’s governor, David Ige.
Friday, May 11, 2018 - 15:39
The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.
Thursday, May 10, 2018 - 10:17
More than ever, consumers across the globe are demanding skincare products that are not only effective, but organic and naturally sourced, too.
Tuesday, May 8, 2018 - 15:55
For use on the face, neck and décolleté, Amarte's antioxidant-rich Aqua Cream contains arbutin to naturally brighten skin, nanoencapsulated 1 percent retinol to help reduce fine lines and allantoin to soothe and heal. For brighter, radiant skin, use this cream with antiaging and rejuvenating properties. SRP: $93 For more information, visit
Tuesday, May 8, 2018 - 15:51
An announcement went out on May 8 from Eddie Berger, vice president of BTB Marketing and president of the Eastern Buying Conference (EBC), stating that a decision had been made by the EBC committee to merge its annual conference with the Western Buying Conference (WBC), held each January in Las Vegas, Nevada. The EBC committee is made up of representatives of the seven manufacturing rep groups that host the EBC every spring.
Tuesday, May 8, 2018 - 15:50
The ultra light Featherweight Daily Moisturizing Cream from Saturday Skin is fortified with avocado protein extra to improve the skin's own moisture barrier and seal in hydration. The result? Smoother, softer and more radiant skin. Dermatologist tested, the cream is also free of the following: parabens, sulfates, synthetic fragrances and synthetic colors. SRP: $49 For more information, visit
Tuesday, May 8, 2018 - 15:45
Elemis' No. 1 bestselling moisturizer is now available in a limited-edition larger size! An antiaging cream that's clinically proven to reduce the appearance of fine lines and wrinkles in two weeks, the Pro-Collagen Marine Cream leaves skin feeling firmer and looking more radiant, hydrated and supple. Made with Mediterranean algae Padina pavonica, ginkgo biloba, chlorella and rose to moisturize dry skin. SRP: $199
Tuesday, May 8, 2018 - 15:41
Made using six hydrating botanical extracts, Stemology's Cell Renew Hydro-Plus Overnight Moisturizer is formulated with hyaluronic acid to plump the skin, anti-inflammatory botanicals like aloe, shea butter and yerba santa to soothe and repair skin, and ursolic acid to reduce the appearance of fine lines and wrinkles. Luxuriously rich and creamy, its time-release formula leaves complexions glowing and hydrated upon waking up each morning. SRP: $75
Tuesday, May 8, 2018 - 15:36
The oil-free, lightweight Coconut Water Cream from First Aid Beauty is infused with nourishing coconut water to soothe dry skin. Rich in electrolytes, amino acids, enzymes, antioxidants and phytonutrients, the quick-absorbing formula gives skin a boost of hydration. Fortified with sodium hyaluronate and alteromonas ferment filtrate to lock in moisture and provide protect against the elements. SRP: $34 For more information, visit
Thursday, May 3, 2018 - 11:40
There are more skincare-makeup hybrids on the market than ever. Here’s how to educate your customers on what they need.While multitasking beauty products are nothing new, the line between skin care and makeup is slowly starting to blur. Some might say that this began a few years ago with the arrival of BB creams. Often referred to as beauty balm, blemish balm or blemish base, BB creams took the U.S. by storm after becoming popular in Korea. With the promise of replacing one’s moisturizer, foundation and sunscreen, this all-in-one solution seemed almost too good to be true.


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