Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Thursday, June 7, 2018 - 11:34
Discover how haircare and skincare manufacturers are applying invisible infrared wavelengths that exist naturally to tools and devices that deliver remarkable results.Infrared–it’s one of those technologies that sounds like it could be a superpower. It has the gravity of an unknown cure-all, and in some ways, it is. Infrared technology has been clinically proven to assist healing when applied to the skin. And its fast yet gentle, deep-penetrating heat makes it the perfect technology for straightening or curling while reducing heat-related damage to hair.
Thursday, June 7, 2018 - 10:39
Offering products for darker skin tones is not only inclusive–it’s smart business.The face of beauty is changing; and this should be of no surprise. The U.S. population is set to become majority minority by mid-century. Minorities are increasing the population, expanding their education and income levels, and growing businesses–altogether amplifying their buying power and prowess. African American women in particular are rapidly filling in the voids in beauty. From wet lines for curly and coiled hair to cosmetics that accommodate darker skin tones, black-owned beauty brands are growing the...
Thursday, June 7, 2018 - 09:58
After working for one of the biggest beauty conglomerates in the world, Clay and Lena Campbell joined forces and found success after starting their own company, Innovative Beauty Products.It can take years of planning and struggling to become an overnight success in the beauty industry–for Innovative Beauty Products’ founders Clay and Lena Campbell, it took over a decade.
Tuesday, June 5, 2018 - 15:35
The WetBrush Pro Flex Dry brush comes in fun, vibrant colors and effectively detangles hair, evenly distributes conditioner throughout locks and features an open vented design that removes moisture for faster drying times. Its HeatFlex bristles can even withstand high heat when styling with a blowdryer. Using OmniFlex technology, the bristles contour the shape of the scalp for comfort, while gently detangling hair without pulling or snagging—meaning less pain, less damage and less split ends. SRP: $12.99
Tuesday, June 5, 2018 - 15:27
To prevent frizz and static buildup on wavy, curly and coiled hair, the DevaTowel is made with 100 percent hypoallergenic, lint-free and fade-resistant microfiber that dries curls while accentuating their shape. After stepping out of the shower, scrunch hair with the towel upward for frizz-free, hydrated curls and decreased drying time. It also features a hanging loop for convenient storage. SRP: $20 For more information, visit
Tuesday, June 5, 2018 - 15:21
Take beard washing and maintenance to the next level with The Original Beard Scrubber from The Original G.Mann. Designed for use in the shower, the brush is made from bacteria-resistant silicone bristles and features a 10-inch, nonslip handle. Simply lather soap onto beard hair and scrub—the brush simultaneously removes tangles, cleanses and feels invigorating against the skin. SRP: $23.98 For more information, visit
Tuesday, June 5, 2018 - 15:12
Part of the Spongology Shower With Nature Collection by Spongelle, the eco-friendly Back Buffer is infused with sulfate-free body wash to cleanse, exfoliate and massage hard-to-reach areas. Available in Milk & Honey and Lavender & Eucalyptus varieties, the skin-softening, dermatologist-tested body buffer can be used over 30 times and features a time-release lather. Vegan, cruelty-free, sulfate free and travel-friendly. SRP: $32 For more information, visit
Tuesday, June 5, 2018 - 15:05
Shhhowercap's The Muse 100 percent waterproof shower cap is made from a breathable nano-tech fabric that repels water and dries immediately after stepping out of the shower. It also features a comfortable, durable rubber grip and is machine-washable. While traditional plastic shower caps trap in heat and humidity (which lead to less volume and more frizz, while attracting mold, mildew and bacteria), this shower cap features antibacterial properties and looks stylishly sleek. Try wearing one to the pool, spa, beach or in the shower or bath while using hair masks.
Wednesday, May 30, 2018 - 14:51
It may be time for beauty retailers to up their offerings on at-home beauty devices—with an emphasis on hair removal. The U.S. beauty devices market is rapidly increasing, according to a market research report published by P&S Market Research. Driven by a growing geriatric population, an increase in the prevalence of skin diseases and hair loss—and more healthcare expenditure, the market is expected to reach $32.5 billion by 2023.
Wednesday, May 30, 2018 - 14:46
In a move to expand its personal care product offerings, manufacturer rep firm Gerry Udell, Inc. has announced that it is an authorized sales representative for Baby Foot USA.
Wednesday, May 30, 2018 - 13:59
Topix Pharmaceuticals, an independent leader in skin care with a portfolio of clinically proven products and brands sold across multiple channels, has acquired eco-ethical natural skincare brand Derma E. The acquisition will allow additional resources to support Derma E’s category-leading growth while expanding Topix’s family of brands.
Wednesday, May 30, 2018 - 13:52
More than 100 contestants will compete in Fantastic Fades, Limit-Free Styles and Lioness competitions.Licensed barbers, cosmetologists and students still have time to enter several men’s grooming events sponsored by Andis Company during the Premiere Orlando International Beauty Event. The five competitions include: Fantastic Fades (professional event and student event); Limit-Free Style (professional event and student event); and Lioness (women-only competition). Contestants will be challenged to showcase their clipper-cutting skills and artistic technique on Sunday, June 3 and Monday, June...
Monday, May 21, 2018 - 15:33
Bio Ionic's 10X Pro Styling Iron in Rose Gold features vibrating plates infused with volcanic minerals that add shine and condition hair in less than 10 minutes. Part of the Luxe Collection of professional appliances, the iron uses sonic vibrations and negative ions to polish hair, with plates that drive water molecules deep into hair shafts. The iron's rounded tips make styling easier than ever.
Monday, May 21, 2018 - 15:20
Sutra Beauty's InfraRed 2 Ionic Infrared Flat Iron features 1-inch, rose gold titanium plates, a 360-degree swivel cord, dual voltage and infrared heating to help seal heat into the hair shaft—helping hair remain smoother and protecting it from damage caused by environmental stressors. The iron's rounded edges offer easier styling and control, and the plates heat up to 450 degrees in seconds flat. SRP: $170 For more information, visit
Monday, May 21, 2018 - 15:10
Olivia Garden's lightweight, ergonomic Ceramic + Ion Professional Hair Dryer uses a powerful professional motor and ceramic technology to deliver faster drying times. The hair dryer also uses an advanced ionic generator that reduces frizz, prevents heat damage and boosts shine for silkier, smoother locks. Featuring two speeds, two interchangeable nozzles and three heat settings, professionals and consumers alike will want this dryer in their beauty arsenals. SRP: $159 (salon price $99)
Monday, May 21, 2018 - 14:46
Wahl's 5-Star Cordless Magic Clip is a cordless clipper that uses a high-precision, stagger-tooth 2161 blade for superior speed and performance. Use the convenient taper lever to create seamless blends and fades. The clipper uses a lithium-ion battery that can run for over 90 minutes per charge, and has cord/cordless capability. It also comes with the following accessories: 8 attachment combs, oil, cleaning brush, instructions, red blade guard, and recharging transformer. SRP: $102
Monday, May 21, 2018 - 14:32
The new lightweight and ergonomic Slimline Pro Li Trimmer from Andis has an updated design from the product's original metallic chrome look. For outlining, designing, dry shaving or for touchups, this trimmer uses lithium-ion power, delivers 6,000 strokes per minute and has a 2 ½-hour runtime per charge. Made in the U.S., it also is equipped with a close-cutting, zero-gapped carbon-steel T-blade and comes with four attachment combs. SRP: $72.16
Thursday, May 17, 2018 - 09:43
Target has taken another aggressive move to win over beauty consumers. With more than 1,000 beauty brands, Target has aimed to make online beauty shopping easier giving guests the opportunity to “try on” hundreds of cosmetics and chat via text with Beauty Concierge reps to field questions they may have. The retailer’s new augmented reality beauty experience is called Target Beauty Studio, which is available to use now on Target partnered with Perfect Corp’s YouCam Makeup to make the real-time facial mapping technology available online.


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