Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Wednesday, May 16, 2018 - 17:26
Scheduled to launch on June 1st, Wahl Professional’s second online Barber Battle offers a platform for artists to showcase their skills to the world. “As a 99+ year company, Wahl Professional strives to be on the forefront of innovation in all that we do,” says Aaron Flick, senior marketing associate, professional division, Wahl Clipper Corporation. “We are looking to grow and separate ourselves from the pack even more in 2018.”
Wednesday, May 16, 2018 - 17:14
According to market research from the NPD Group, sales of prestige beauty products grew 9 percent (to $4.2 billion) in the first quarter of 2018 mostly due to the 14 percent rise in skincare sales (to $1.5 billion). Within skin care, toners/clarifiers rose 19 percent, eye and lip treatments rose 14 percent, face moisturizers rose 11 percent and age specialist products rose 13 percent—compared to the 4 percent decline experienced during the same period last year. The suncare segment experienced even greater growth, with sunscreen and self-tanner sales up 47 and 38 percent, respectively.
Wednesday, May 16, 2018 - 17:07
Pending gubernatorial approval, effective January 1, 2021, oxybenzone and octinoxate—ingredients found in over 3,500 sunscreens—will be banned in the state of Hawaii. The bill, which is the first of its kind in the U.S. and globally, seeks to protect disappearing coral reefs from the chemicals often found in sunscreen that wash off of skin into the ocean. The bill is now awaiting a signature from Hawaii’s governor, David Ige.
Friday, May 11, 2018 - 15:39
The store will make it easier for consumers to spot over 2,000 clean and natural beauty products, which be labeled with a "Clean at Sephora" sticker.Sephora is getting a clean beauty makeover with the expansion of Clean at Sephora, which will advocate efficaciousness and transparency of ingredients. The campaign will launch on June 1, aimed at making it easier for consumers to buy items free from mineral oils, phthalates, SLS, SLES, parabens retinylpalmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban and formaldehyde.
Thursday, May 10, 2018 - 10:17
More than ever, consumers across the globe are demanding skincare products that are not only effective, but organic and naturally sourced, too.
Tuesday, May 8, 2018 - 15:55
For use on the face, neck and décolleté, Amarte's antioxidant-rich Aqua Cream contains arbutin to naturally brighten skin, nanoencapsulated 1 percent retinol to help reduce fine lines and allantoin to soothe and heal. For brighter, radiant skin, use this cream with antiaging and rejuvenating properties. SRP: $93 For more information, visit
Tuesday, May 8, 2018 - 15:51
An announcement went out on May 8 from Eddie Berger, vice president of BTB Marketing and president of the Eastern Buying Conference (EBC), stating that a decision had been made by the EBC committee to merge its annual conference with the Western Buying Conference (WBC), held each January in Las Vegas, Nevada. The EBC committee is made up of representatives of the seven manufacturing rep groups that host the EBC every spring.
Tuesday, May 8, 2018 - 15:50
The ultra light Featherweight Daily Moisturizing Cream from Saturday Skin is fortified with avocado protein extra to improve the skin's own moisture barrier and seal in hydration. The result? Smoother, softer and more radiant skin. Dermatologist tested, the cream is also free of the following: parabens, sulfates, synthetic fragrances and synthetic colors. SRP: $49 For more information, visit
Tuesday, May 8, 2018 - 15:45
Elemis' No. 1 bestselling moisturizer is now available in a limited-edition larger size! An antiaging cream that's clinically proven to reduce the appearance of fine lines and wrinkles in two weeks, the Pro-Collagen Marine Cream leaves skin feeling firmer and looking more radiant, hydrated and supple. Made with Mediterranean algae Padina pavonica, ginkgo biloba, chlorella and rose to moisturize dry skin. SRP: $199
Tuesday, May 8, 2018 - 15:41
Made using six hydrating botanical extracts, Stemology's Cell Renew Hydro-Plus Overnight Moisturizer is formulated with hyaluronic acid to plump the skin, anti-inflammatory botanicals like aloe, shea butter and yerba santa to soothe and repair skin, and ursolic acid to reduce the appearance of fine lines and wrinkles. Luxuriously rich and creamy, its time-release formula leaves complexions glowing and hydrated upon waking up each morning. SRP: $75
Tuesday, May 8, 2018 - 15:36
The oil-free, lightweight Coconut Water Cream from First Aid Beauty is infused with nourishing coconut water to soothe dry skin. Rich in electrolytes, amino acids, enzymes, antioxidants and phytonutrients, the quick-absorbing formula gives skin a boost of hydration. Fortified with sodium hyaluronate and alteromonas ferment filtrate to lock in moisture and provide protect against the elements. SRP: $34 For more information, visit
Thursday, May 3, 2018 - 11:40
There are more skincare-makeup hybrids on the market than ever. Here’s how to educate your customers on what they need.While multitasking beauty products are nothing new, the line between skin care and makeup is slowly starting to blur. Some might say that this began a few years ago with the arrival of BB creams. Often referred to as beauty balm, blemish balm or blemish base, BB creams took the U.S. by storm after becoming popular in Korea. With the promise of replacing one’s moisturizer, foundation and sunscreen, this all-in-one solution seemed almost too good to be true.
Thursday, May 3, 2018 - 11:30
This skincare superstar is making a splash with customers seeking the Fountain of Youth.In case you were cutting chemistry class, hydrogen is the element on the periodic table that touts the smallest molecular weight and impressively comprises nearly 75 percent of all the matter in the universe. Recently, it’s been gaining attention for flooding the shelves of beauty stores.
Thursday, May 3, 2018 - 11:23
Retaining high-performing employees can be difficult in today’s competitive market. Here’s how to ensure your company has a culture that facilitates growth with employees who want to stay.It’s a nightmare scenario for any business: A star employee suddenly decides to jump ship for the competition. Out the door goes years of experience, in-depth knowledge of sales and marketing plans and even a good number of hard-won customer connections. The loss of longtime customers can have a devastating impact on a business. “Customers will often follow a departing employee out the door to his or her new...
Thursday, May 3, 2018 - 11:06
Axiology founder Ericka Rodriguez proves that high-quality, pigmented lipsticks can be cruelty-free, vegan, organic and ethically made.With an eco-conscious mission to make ethically sourced, all-natural lipsticks and shed light on animal testing in the beauty industry, Ericka Rodriguez founded Axiology, a cruelty-free, vegan, organic line of lip colors and crayons. Rodriguez experimented with 200 combinations before she found the perfect lip formula that she sells today, which contains just 10 natural ingredients, including moisturizing candelilla wax, cold-pressed castor seed oil, vitamin-...
Wednesday, May 2, 2018 - 13:21
Mazur Group presented Beauty Biz Roundtable 17 (BBR17), on Wednesday, April 25th at the Le Méridien Delfina Santa Monica Hotel.
Wednesday, May 2, 2018 - 12:59
During last weekend's America's Beauty Show (April 28 through April 30) in Chicago, Illinois, Andis took the CosmoProf Center Stage to host the second annual Fabulous Fades Competition. Using exclusively Andis tools, men’s grooming contestants competed for their chance to win a share of $1,200 in cash prizes.
Wednesday, May 2, 2018 - 12:33
The spring edition of the National Retail Federation’s quarterly Consumer View report released on April 30th shows that millennial parents shop, spend and engage with brands differently than parents in other generations. The Consumer View report findings are based on information gleaned from a nationally representative survey that targeted 3,002 U.S. adult consumers 18 or older between January 30 and February 18.


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