Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Wednesday, June 20, 2018 - 10:22
A translucent dry shampoo that absorbs excess oil, odor and product build-up, Macadamia Professional's Get Style Extend Dry Shampoo leaves hair feeling fresh and looking voluminous. It is suitable on all hair colors and won't leave a powdery residue behind. The formula contains nourishing macadamia oil (rich in fatty acids); argan oil (which repairs and strengthens locks); rice starch, potato starch and volcanic ash to purify strands; passion flower extract for moisture; and aloe vera to hydrate hair. SRP: $19.95
Tuesday, June 19, 2018 - 15:31
The Makeup Show announced that it has moved the Dallas show to Houston to support the city affected by Hurricane Harvey.The Makeup Show is adding a new location to its lineup of cities across the country: Houston! Rather than taking place in Dallas as originally planned, the two-day trade show for beauty professionals (which includes makeup artists, retail artists, estheticians, cosmetologists, hairstylists, freelance artists and more) was moved to Houston to help the city, which was affected by Hurricane Harvey. The hurricane caused more than $125 billion in damages to Houston in August 2017...
Thursday, June 14, 2018 - 12:14
The June 13th event gave beauty professionals a sneak peek of 11 exciting brands the trade show will showcase.On June 13 at Wanderlust Hollywood in Los Angeles, California, Cosmoprof North America (CPNA) hosted a West Coast product preview event highlighting 11 brands from around the world, titled "Putting Beauty on the Map." The brands, which span four continents, were carefully curated based on their trend-setting attributes and global appeal. An East Coast version of the event was held on June 5th in New York City at the the Library at NeuHouse.
Wednesday, June 13, 2018 - 13:25
WetBrush Pro has announced its sponsorship of two episodes of "The Look: All Stars" hosted by Tori Spelling with style guru Kim Vo. An upbeat, head-to-toe makeover competition, the show features two teams of beauty and fashion experts performing real-world and aspirational transformations. One team per episode wins a grand prize that includes a VIP vacation package.
Wednesday, June 13, 2018 - 10:34
Licensed cosmetologists and students competed in a variety of events during the Premiere Orlando international beauty event held June 1-3, 2018. Sponsored by Andis Company, a leading manufacturer of handheld tools to cut, trim and style hair, the five competitions included Fantastic Fades (professional event and student event), Limit-Free Style (professional event and student event) and Lioness (women-only competition).
Wednesday, June 13, 2018 - 10:29
Tweezerman has announced the appointments of celebrity makeup artist Gita Bass and celebrity esthetician Angela Caglia as Brand Ambassadors. Bass, Tweezerman’s Brow & Lash Ambassador, is a popular stylist for fashion editorials, runway shows and red carpet looks. She is known for her unique ability to combine a fresh approach to makeup or brows while maintaining her well-known classic beauty style. In this new role, Bass will both forecast brow trends and provide press and consumers with application tips, tricks and tutorials.
Wednesday, June 13, 2018 - 10:24
Cosmoprof North America (CPNA), the most comprehensive, award-winning business-to-business beauty event in North America, hosted an exclusive sneak peek of trend-directional brands at New York City's Library at NeuHouse on June 5th. The featured brands will be on display at CPNA 2018, to be held at the Mandalay Bay Convention Center in Las Vegas, July 29-31.
Wednesday, June 13, 2018 - 10:17
Yesterday, it was announced that Thomas Gebhart, formerly of Eurasia Concepts (dba Bio Ionic/Agave Healing Oil), joined California-based Luxury Brands LLC (dba FHI Heat) as chief operating officer. Gebhart will be responsible for all divisional operations for the manufacturer, which has multiple haircare tools and product brands. He will bring nearly two decades of expertise in the beauty industry to the role and will focus on strategy and development of all brand initiatives including new product development, global sales and distribution and marketing strategy.
Wednesday, June 13, 2018 - 10:10
Mike Nave, founding editor of the Beauty Industry Report, was the surprise honoree at Moroccanoil’s 10th Anniversary Distributor Conference held March 26, 2018 in New York City at the Alexandria Center. Nave and his wife, Susan Silo, traveled from California to participate in and attend the day-long event. Attendees, including more than 200 distributors, perused exciting Moroccanoil products (including its newest product Color Care) in the reception rooms while enjoying a gorgeous view of the East River.
Monday, June 11, 2018 - 09:59
Transform the look of your retail store and increase sales with these visual makeover tips.Contrary to popular belief, shoppers–particularly in the beauty space–still value a solid in-store experience. According to Shopify, 94 percent of retail sales occur in brick-and-mortar stores, which amounts to $3.9 trillion across 1.1 million physical establishments. Despite the fact that many consumers now shop online, a survey conducted by Retail Dive found that “56 percent of shoppers say they visit stores–at least occasionally–to first see, touch and feel products before buying them online.”
Friday, June 8, 2018 - 09:28
The CEO and cofounder of Scentbird and Deck of Scarlet, Mariya Nurislamova, offers her invaluable insight on what it takes to craft and cultivate a successful business.Mariya Nurislamova is changing the beauty industry. After becoming the CEO and cofounder of the luxury fragrance subscription service Scentbird in 2014, Nurislamova decided that she wanted to do it all over again. Inspired by the beauty tutorials of today’s YouTubers, she cofounded Deck of Scarlet in 2016, a makeup subscription service that partners with popular influencers to deliver new, unique, limited-edition palettes (that...
Friday, June 8, 2018 - 09:12
Lawsuit-happy litigators are targeting manufacturers over the use of ill-defined words like “natural” on product packaging. Here’s how the fallout may affect retailers.With the rise in consumer interest in products labeled “natural” and “organic,” a host of lawsuits have arisen in recent years to refute those claims. This type of litigation poses a threat to a thriving sector of the beauty industry.
Thursday, June 7, 2018 - 11:34
Discover how haircare and skincare manufacturers are applying invisible infrared wavelengths that exist naturally to tools and devices that deliver remarkable results.Infrared–it’s one of those technologies that sounds like it could be a superpower. It has the gravity of an unknown cure-all, and in some ways, it is. Infrared technology has been clinically proven to assist healing when applied to the skin. And its fast yet gentle, deep-penetrating heat makes it the perfect technology for straightening or curling while reducing heat-related damage to hair.
Thursday, June 7, 2018 - 10:39
Offering products for darker skin tones is not only inclusive–it’s smart business.The face of beauty is changing; and this should be of no surprise. The U.S. population is set to become majority minority by mid-century. Minorities are increasing the population, expanding their education and income levels, and growing businesses–altogether amplifying their buying power and prowess. African American women in particular are rapidly filling in the voids in beauty. From wet lines for curly and coiled hair to cosmetics that accommodate darker skin tones, black-owned beauty brands are growing the...
Thursday, June 7, 2018 - 09:58
After working for one of the biggest beauty conglomerates in the world, Clay and Lena Campbell joined forces and found success after starting their own company, Innovative Beauty Products.It can take years of planning and struggling to become an overnight success in the beauty industry–for Innovative Beauty Products’ founders Clay and Lena Campbell, it took over a decade.
Tuesday, June 5, 2018 - 15:35
The WetBrush Pro Flex Dry brush comes in fun, vibrant colors and effectively detangles hair, evenly distributes conditioner throughout locks and features an open vented design that removes moisture for faster drying times. Its HeatFlex bristles can even withstand high heat when styling with a blowdryer. Using OmniFlex technology, the bristles contour the shape of the scalp for comfort, while gently detangling hair without pulling or snagging—meaning less pain, less damage and less split ends. SRP: $12.99
Tuesday, June 5, 2018 - 15:27
To prevent frizz and static buildup on wavy, curly and coiled hair, the DevaTowel is made with 100 percent hypoallergenic, lint-free and fade-resistant microfiber that dries curls while accentuating their shape. After stepping out of the shower, scrunch hair with the towel upward for frizz-free, hydrated curls and decreased drying time. It also features a hanging loop for convenient storage. SRP: $20 For more information, visit
Tuesday, June 5, 2018 - 15:21
Take beard washing and maintenance to the next level with The Original Beard Scrubber from The Original G.Mann. Designed for use in the shower, the brush is made from bacteria-resistant silicone bristles and features a 10-inch, nonslip handle. Simply lather soap onto beard hair and scrub—the brush simultaneously removes tangles, cleanses and feels invigorating against the skin. SRP: $23.98 For more information, visit


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