Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Friday, February 2, 2018 - 10:46
The inventor of a unique portable razor, Sphynx CEO Leila Kashani Manshoory aims to make shaving a little more convenient for busy women everywhere.It’s easy to get caught up in the hustle and bustle of life and forget to do part of your morning routine–such as shaving. Leila Kashani Manshoory, the CEO and founder of Sphynx, recognized that she wasn’t the only woman with this problem, so she created a three-in-one portable razor with a built-in spray bottle and a pre-shave bar as the perfect solution for shaving on the go.
Thursday, February 1, 2018 - 11:56
Eric Horn, trade show director for the Professional Beauty Association, shares his improbable but inevitable ascent in the industry–and what he has in store for 2018.Eric Horn’s involvement with the Professional Beauty Association (PBA) began so long ago that the organization wasn’t even formed yet. Now, nearly 23 years later, he serves a dual role: associate executive director of business development and North American trade show director for North American beauty events, including Cosmoprof North America (CPNA). Coming from the hospitality industry, where he coordinated conventions, the...
Wednesday, January 31, 2018 - 16:11
At this year's International Salon and Spa Expo (ISSE) in Long Beach, California, the Professional Beauty Association (PBA) announced a ground-breaking, new beauty event arriving in 2019, STYL The PBA Beauty Experience. A three-day experience designed exclusively for salon owners, stylists, and licensed beauty professionals from around the country, STYL will be held January 26-28, 2019 in Long Beach. Additionally, the North American Hairstyling Awards will join the STYL event on January 27, 2019 infusing the evening with high energy, innnovation and inspiration.
Monday, January 29, 2018 - 13:42
Stubborn makeup that won't come off has finally met it's match with Coco Ensoleille's Makeup Assassin. Simply massage a small amount of this makeup remover over the face at the end of the day and rinse it off clean with water. That's it! Works well on oily skin, too. Makeup Assassin features nourishing olive oil, natural fragrance and natural colors. SRP: $35 For more information, visit
Monday, January 29, 2018 - 13:35
Formulated using 100-percent natural ingredients, Little Moon Essentials' Relax Deodorant features a calming blend of chamomile, lavender and geranium essential oils that eliminate odors and uplift the senses. Featuring floral notes that comfort the soul and help your customers unwind, this deodorant is 100-percent pure, paraben free and aluminum free! SRP: $14.50 For more information, visit
Monday, January 29, 2018 - 13:30
Containing traditional Persian haircare ingredients used for centuries, Joon's Saffron Hair Elixir Oil uses a potent blend of saffron, pistachio and rose to add shine, detangle, defrizz and moisturize hair. Saffron strengthens locks, pistachio nourishes hair for smoother results and rose adds shine. The oil is cruelty-free, contains no sulfates or parabens, acts as a heat protectant, seals ends and is non-greasy. SRP: $28 For more information, visit
Monday, January 29, 2018 - 13:20
Your customers can try out Lanima's full Sustain line with the new Mini Collection, which includes mini sizes of the Daily Powder Cleanser, Refining Clay Mask, Luminous Face Oil and a rosewood spoon—all housed in a Conscious Clutch handcrafted in Rwanda. Plus, as a special gift, this set also includes the Facial Treatment Brush and a Coconut Bowl from Bali. Featuring luxurious botanical formulas and exotic scents sourced from around the world, this collection is infused with mineral-rich clays, roots and actives that renew and hydrate skin for a glowing complexion.
Monday, January 29, 2018 - 13:10
INIKA Organic's Certified Organic Lip Glaze is a hydrating, antioxidant-rich lip color made from organic shea butter, rosehip and jojoba oils, and candelilla wax to soothe and heal. Organic orange essential oil gives the glazes a refreshing, citrus aroma. Wear this gloss on its own or on top of a matte lipstick for added shine. Available in seven shades (shown in Hazelnut, a cool brown tone with a gloss finish). SRP: $25 For more information, visit
Wednesday, January 24, 2018 - 12:06
Indie beauty rocked the beauty world in 2017. The Indie Beauty Expo Los Angeles 2018, which officially begins tonight, Wednesday, January 24 from 5:00 to 9:00 p.m. at the California Market Center in downtown Los Angeles, will surely add fuel to the indie beauty fire. This evening is open to beauty enthusiasts looking to shop the best of indie beauty. However, more pertinent to beauty retailers and buyers, the show opens tomorrow, Thursday, January 25, from 10:00 to 5:00 p.m. to industry professionals only.
Wednesday, January 24, 2018 - 11:57
Kopari beauty has hired veteran beauty professional Kim Magee as its new vice president of sales.
Friday, January 19, 2018 - 12:08
The nominees have been announced for one of the beauty industry's most glamorous award shows, which recognizes brands, makeup artists, hairstylists and photo stylists.The Hollywood Beauty Awards (HBAs), presented by LATF USA, will celebrate its fourth annual award ceremony on Sunday, February 25, 2018 at Avalon Hollywood. The black tie dinner gala will benefit the Helen Woodward Animal Center—a nonprofit organization and no-kill facility based in San Diego that has been helping animals get adopted for over 40 years.
Wednesday, January 17, 2018 - 15:01
What you need to know to protect your business from counterfeit beauty products.When customers come to you for their beauty essentials, they take it for granted that the products you provide will perform as they are supposed to, without any adverse side effects–no one thinks purchasing an eyeliner is risky. When shopping, consumers rely on brand recognition to facilitate their purchases, and trust that if a lipstick has a MAC label, then MAC manufactured it.
Wednesday, January 17, 2018 - 14:49
It’s time to bid ageist terminology like “antiaging” farewell–and embrace the notion of maturing gracefully.The search for the Fountain of Youth is not a novel obsession. Greek historian Herodotus wrote about this bloom-restoring spring as early as the fifth century B.C., and fable became legend when Spanish explorer Juan Ponce de León reportedly set out on an expedition to find it in 1513–but instead discovered what is now Florida.
Wednesday, January 17, 2018 - 09:35
Vamp Stamp's VAVAVOOM Stamp makes it easy to create the sharp corners of a fierce cat-eye eyeliner design. Available in three styles (Kitten, Medium and Large), your customers can choose what style works best for them. A silicone stamp, use it by coloring in the stamp with a favorite liquid eyeliner, stamping it on the corner of the eyelid and then lining in the remaining lid with eyeliner as desired. SRP: $25
Wednesday, January 17, 2018 - 09:30
For your customers who struggle with creating impeccable eye-shadow designs, the Color On Performance Collection strips in Silver are for them! The kit includes Silver Bells eyeshadow strips and Silver Glitter, which is all they'll need to create a water-proof, sweat-proof beautiful eye look. The kit also contains setting powder and a brush for application. Each kit contains 5 uses. SRP: $25 For more information visit
Wednesday, January 17, 2018 - 09:25
Achieve the perfect cat eye in seconds with Quikkat's Eyeliner Strips, Pack of 32 (with 16 left wings and 16 right wings), which includes an water-resistant black Eyeliner Pen with a felt tip. The universal design is flattering on all your customers, and they can angle the strip to get a customized cat eye. Simply shade the strip with the eyeliner pen, peel it, stick it on the corner of the eye and gently lift up. Smudge-proof, the look will last all day and washes off with soap and water. SRP: $11.95
Wednesday, January 17, 2018 - 09:21
The i-ENVY Brow Stamp (shown in 02 Ebony Natural Shape) will let your customers get perfect brows in seconds flat. Simply add the pressed powder pigment to the stamp, position it along the brow bone in the desired place and gently lift up the stamp—and you're done! Available in Dark Brown in Ebony. SRP: $8.99 For more information, visit
Wednesday, January 17, 2018 - 09:15
Getting beautiful brows is easier than ever thanks to Chella's Beautiful Eyebrow Stencils. Each kit includes four templates so your customers can pick from Alluring, Sassy, Confident or Timeless styles and change up their look in a breeze. Getting the perfect brows is as easy as filling in a stencil! SRP: $15 For more information, visit


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