Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Tuesday, May 8, 2018 - 15:51
An announcement went out on May 8 from Eddie Berger, vice president of BTB Marketing and president of the Eastern Buying Conference (EBC), stating that a decision had been made by the EBC committee to merge its annual conference with the Western Buying Conference (WBC), held each January in Las Vegas, Nevada. The EBC committee is made up of representatives of the seven manufacturing rep groups that host the EBC every spring.
Tuesday, May 8, 2018 - 15:50
The ultra light Featherweight Daily Moisturizing Cream from Saturday Skin is fortified with avocado protein extra to improve the skin's own moisture barrier and seal in hydration. The result? Smoother, softer and more radiant skin. Dermatologist tested, the cream is also free of the following: parabens, sulfates, synthetic fragrances and synthetic colors. SRP: $49 For more information, visit
Tuesday, May 8, 2018 - 15:45
Elemis' No. 1 bestselling moisturizer is now available in a limited-edition larger size! An antiaging cream that's clinically proven to reduce the appearance of fine lines and wrinkles in two weeks, the Pro-Collagen Marine Cream leaves skin feeling firmer and looking more radiant, hydrated and supple. Made with Mediterranean algae Padina pavonica, ginkgo biloba, chlorella and rose to moisturize dry skin. SRP: $199
Tuesday, May 8, 2018 - 15:41
Made using six hydrating botanical extracts, Stemology's Cell Renew Hydro-Plus Overnight Moisturizer is formulated with hyaluronic acid to plump the skin, anti-inflammatory botanicals like aloe, shea butter and yerba santa to soothe and repair skin, and ursolic acid to reduce the appearance of fine lines and wrinkles. Luxuriously rich and creamy, its time-release formula leaves complexions glowing and hydrated upon waking up each morning. SRP: $75
Tuesday, May 8, 2018 - 15:36
The oil-free, lightweight Coconut Water Cream from First Aid Beauty is infused with nourishing coconut water to soothe dry skin. Rich in electrolytes, amino acids, enzymes, antioxidants and phytonutrients, the quick-absorbing formula gives skin a boost of hydration. Fortified with sodium hyaluronate and alteromonas ferment filtrate to lock in moisture and provide protect against the elements. SRP: $34 For more information, visit
Thursday, May 3, 2018 - 11:40
There are more skincare-makeup hybrids on the market than ever. Here’s how to educate your customers on what they need.While multitasking beauty products are nothing new, the line between skin care and makeup is slowly starting to blur. Some might say that this began a few years ago with the arrival of BB creams. Often referred to as beauty balm, blemish balm or blemish base, BB creams took the U.S. by storm after becoming popular in Korea. With the promise of replacing one’s moisturizer, foundation and sunscreen, this all-in-one solution seemed almost too good to be true.
Thursday, May 3, 2018 - 11:30
This skincare superstar is making a splash with customers seeking the Fountain of Youth.In case you were cutting chemistry class, hydrogen is the element on the periodic table that touts the smallest molecular weight and impressively comprises nearly 75 percent of all the matter in the universe. Recently, it’s been gaining attention for flooding the shelves of beauty stores.
Thursday, May 3, 2018 - 11:23
Retaining high-performing employees can be difficult in today’s competitive market. Here’s how to ensure your company has a culture that facilitates growth with employees who want to stay.It’s a nightmare scenario for any business: A star employee suddenly decides to jump ship for the competition. Out the door goes years of experience, in-depth knowledge of sales and marketing plans and even a good number of hard-won customer connections. The loss of longtime customers can have a devastating impact on a business. “Customers will often follow a departing employee out the door to his or her new...
Thursday, May 3, 2018 - 11:06
Axiology founder Ericka Rodriguez proves that high-quality, pigmented lipsticks can be cruelty-free, vegan, organic and ethically made.With an eco-conscious mission to make ethically sourced, all-natural lipsticks and shed light on animal testing in the beauty industry, Ericka Rodriguez founded Axiology, a cruelty-free, vegan, organic line of lip colors and crayons. Rodriguez experimented with 200 combinations before she found the perfect lip formula that she sells today, which contains just 10 natural ingredients, including moisturizing candelilla wax, cold-pressed castor seed oil, vitamin-...
Wednesday, May 2, 2018 - 13:21
Mazur Group presented Beauty Biz Roundtable 17 (BBR17), on Wednesday, April 25th at the Le Méridien Delfina Santa Monica Hotel.
Wednesday, May 2, 2018 - 12:59
During last weekend's America's Beauty Show (April 28 through April 30) in Chicago, Illinois, Andis took the CosmoProf Center Stage to host the second annual Fabulous Fades Competition. Using exclusively Andis tools, men’s grooming contestants competed for their chance to win a share of $1,200 in cash prizes.
Wednesday, May 2, 2018 - 12:33
The spring edition of the National Retail Federation’s quarterly Consumer View report released on April 30th shows that millennial parents shop, spend and engage with brands differently than parents in other generations. The Consumer View report findings are based on information gleaned from a nationally representative survey that targeted 3,002 U.S. adult consumers 18 or older between January 30 and February 18.
Wednesday, May 2, 2018 - 11:21
Vivid hair color abounded at Beauty Drive 2018, Beauty Bus Foundation's annual fundraiser. Held on Saturday, April 14th, at the Guerin Pavilion at the Skirball Cultural Center in Los Angeles, California, Beauty Bus cofounder Wendy Marantz Levine commented, “Beauty Drive is a chance for our supporters to experience what our clients experience."
Tuesday, May 1, 2018 - 15:14
Essential oils have become central to the wellness category. Here’s everything you need to know for stocking this hot commodity in your store.Essential oils are positioned to become a profitable addition to your beauty business. The category is expected to experience steady growth over the foreseeable future. A revamped interest in oils can be attributed to the ongoing shift towards all things health and wellness in beauty. According to a report from Grand View Research, the U.S. essential oils market is predicted to reach $7.34 billion by 2024, with a compound annual growth rate of 9 percent.
Tuesday, May 1, 2018 - 12:45
United by a love of rock ’n’ roll, the beauty biz and giving back, Kevin Wachs and Steve Goddard are making beautiful music together–while making the world a better place.Considering their similar backgrounds and interests, it’s surprising that Kevin Wachs and Steven Goddard didn’t truly form a bond until they’d spent decades in the beauty business. When Goddard was being honored in 2015 with City of Hope’s Spirit of Life Award, the two finally connected, joining forces as beauty business legends with a passion for helping others.
Tuesday, April 24, 2018 - 13:03
On April 28th, ComoProf Center Stage at America’s Beauty Show (ABS) in Chicago will feature Andis Fabulous Fades Competition for the second year in a row. The competition is a licensed professionals-only event designed to give barbers and stylists the chance to showcase their most impressive techniques and designs to create a cutting-edge look using exclusively Andis tools. The top three contestants will receive $500, $400 and $300, respectively.
Monday, April 23, 2018 - 15:43
For professional teeth whitening at home, the GLO Science Brilliant Teeth Whitening Device combines LED light and warming, Guided Light Optic (GLO) heat for safe, effective and faster whitening. It's clinically proven to increase a smile's whiteness by 5 times, without causing sensitivity. This comprehensive kit includes a mouthpiece and storage case, GLO control and lanyard, 10 GLO whitening vials (40 applications worth), a lip treatment, universal power cord and adapter and a sleek travel case. SRP: $220
Monday, April 23, 2018 - 15:37
To protect teeth and freshen up on the go, Pearly Wipes alleviate everyday damage to teeth from drinks like coffee and tea, while improving bad breath. With a refreshing peppermint flavor, simply wipe teeth with these Pearly Wipes after consuming an offending beverage—when a toothbrush isn't handy. Fortified with ingredients like glycerin, calcium, potassium and peppermint, they're the perfect travel companions for long flights, morning touchups or when your customers unexpectedly need to brush! One box contains 12 individually wrapped wipes. SRP: $8.95


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