Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Tuesday, September 12, 2017 - 19:57
Transparency in beauty has reached a new milestone, as both Procter & Gamble and Unilever have announced initiatives to provide consumers with their fragrance ingredients lists down to the very scarce elements of their formulations. These initiatives help position the mega corporations as relevant and responsive to the growing consumer concern over ingredient impact on their bodies.
Tuesday, September 12, 2017 - 16:15
Internationally acclaimed actress and singer Rihanna has launched Fenty Beauty. A couple of years in the making, the brand was made available to the masses Sept. 8. It is available in Sephora and, reportedly 150 countries, online. And it seems to have achieved the superstar’s goal of inclusivity and diversity, as it features 40 different shades for skin tones ranging from very pale to very dark.
Tuesday, September 12, 2017 - 16:05
Anastasia Beverly Hills is celebrating 20 years in beauty. The brand, which opened its salon doors in Beverly Hills in 1997, has become one of the most iconic brands in beauty. The trailblazer launched its first product line in 2000, bringing a new focus to the beauty space: brows. It further upended the beauty market when founder and CEO Anastasia Soare decided to focus its marketing attention on social media influencers. This decision helped catapult the brand to household-name status.
Wednesday, September 6, 2017 - 11:06
Just as refreshing as a cold brewsky, the 100-percent natural, unisex scents in the Broo Craft Beer Shampoo & Conditioner Gift Set make it a great gift for the beer lovers on your customers' holiday shopping lists. The craft beer-inspired set contains the color-safe, volumizing Thickening Shampoo and Thickening Conditioner made from all-malt, freshly hopped craft beer that's chockfull of vitamin B, proteins and minerals for shinier locks. SRP: $15 For more information, visit
Wednesday, September 6, 2017 - 10:49
The Mini Power Haul from Sigma Beauty includes three best-selling eye brushes in mini sizes (the E05M Mini Eye Liner, E21M Mini Smudge and E70M Mini Medium Angle Shading brushes). Plus, the set also contains a sample size of the 100-percent natural SigMagic Brushampoo, which cleans brushes without the use of harmful chemicals, and a Deluxe Sample Sigma Spa Brush Cleaning Mat for a thorough clean. SRP: $15 For more information, visit
Wednesday, September 6, 2017 - 10:42
Your customers can send warm Winter Hair Wishes to revitalize and boost hair with the Philip Kingsley holiday gift set. This kit comes in a luxurious washbag and includes full-size essentials (Elasticizer, Body Building Shampoo, Moisture Balancing Conditioner, Maximizer and PK Prep Plumping Cream) to repair and style hair from start to finish. SRP: $100 For more information, visit
Tuesday, September 5, 2017 - 16:43
We caught up with HairUWear at Cosmoprof 2017 to view their new fall collection, out this month! Take a look to see Global Marketing Manager Sofia Berman walk us through some easy updos using the new products and how your customers can get the looks themselves at home. For more information, see Beauty Store Business mag's September cover story or visit [Photo by Jason Bennett]
Tuesday, August 29, 2017 - 16:40
Beauty retailers may want to consider complementing their essential oils offerings with diffusers. Consumers have been using essentials oils in their beauty regimens for years to achieve naturally radiant hair and skin; aside from aromatherapeutic and relaxation usages. But recent findings from Grand View Research also suggests that increasingly more essential oils users are pairing them with diffusers to avoid the side effects that can occur.
Tuesday, August 29, 2017 - 13:59
Ulta Beauty won’t be giving up market share anytime soon, according to its recently released second-quarter 2017 financial results which, in part, credit its growth to consumers’ persistent demand for prestige products and its strong marketing strategy. Highlights from Ulta’s second quarter include:
Tuesday, August 29, 2017 - 13:47
Innovation in beauty apps keeps on getting better, and Sephora is using it to continue to reach millennials right where they live—on their mobile phones! The beauty retailer has expanded its Sephora Virtual Artist app for Android and iPhone with features that give beauty aficionados nearly innumerable options for eye color shades and styles to aid them in their beauty purchase decisions.
Monday, August 28, 2017 - 17:29
In the aftermath of Hurricane Harvey, it's important for affected salon professionals and their families to know that The Professional Beauty Association's (PBA) Disaster Relief Fund is designed to help salon professionals recover from the devastation of natural disasters, and is here to support those in need. The fund was established by the National Cosmetology Association in 1955 and continues to help beauty professionals in times of dire need.
Wednesday, August 23, 2017 - 16:39
For more than 10 years, CROC has been merging design and purpose to bring revolutionary hair tools to the market.Tae J. Park founded CROC in 2005, and in some respects, his is a story of the American dream at its best. Park is an immigrant from South Korea; he moved to the U.S. about 30 years ago, and has been
Wednesday, August 23, 2017 - 15:44
Prepare for the holiday shopping season using these 9 strategies to maximize revenue.With the end of summer quickly approaching, in retail that can only mean one thing—the holidays are coming soon. And although the shopping season may seem like a long way off, the time to prepare for a profitable holiday is right now.
Tuesday, August 22, 2017 - 16:27
The Cinema Secrets Cream Makeup Stack in Cat can be used to create a variety of purrrrfect domestic or wild cat makeup looks. This stack with screw-top pots that stack on top of each other for easy storage includes cream pots in the following shades: Black, White, Yellow and Orange. SRP: $10 For more information, visit
Tuesday, August 22, 2017 - 16:18
For a cool, snowy-inspired look, Kryolan's thick misty Icicle Gel does the trick. A semi-transparent color that can be applied with a spatula, this gel slowly moves down until it forms realistic-looking drops and icicles. Your customers can even play with and change up the viscosity by using a blow dryer to create unique shapes. Plus, it's easily removable using warm water. Available in 100 ml and 200 ml sizes. SRP: $29 (200 ml) For more information, visit
Tuesday, August 22, 2017 - 16:01
The Skeleton Character Makeup Kit (KMP-S) from Mehron comes with everything your customers need to get this look for Halloween, from the professional makeup itself to the applicators and accessories. This set includes: Step-by-Step Pictorial Instructions, Three Color Makeup Palette, Pencil Liner, Colorset Powder, Makeup Remover Cloth, Non-Latex Triangular Foam Wedge, Powder Puff and Black Hood. SRP: $18.95 For more information, visit
Tuesday, August 22, 2017 - 14:15
Run your business with more ease and profitability by following these simple suggestions.The sales receipts show that you had a good month and your expenses haven’t been too out of line. In fact, the books show that you actually made a small profit in what is otherwise a slow month. However, here it is once again at the beginning of a month, and you have a negative balance in the checking account. The reason isn’t related to profits—it’s cash flow. This is the bane of the retailer. Where many beauty stores falter is that they hyperfocus on profits rather than cash flow. There is, of course,...
Monday, August 21, 2017 - 16:03
Follow these 7 simple steps to find the right fulfillment partner.Selecting a fulfillment provider goes deeper than finding a warehouse to store product; it’s about understanding your brand’s requirements and ultimately matching with a partner that can meet your needs. But what should you look for when sourcing a partner? We consulted Chris Mushinsky, vice president of Warwick Fulfillment Solutions (with more than 15 years of experience under her belt) to find out.


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