Stories from Beauty Store Business
Friday, November 21, 2014 - 18:56
The latest research from LoyaltyOne, a global provider of loyalty marketing services and customer analytics, shows that there are three types of American Thanksgiving Day shoppers:
Wednesday, November 19, 2014 - 16:09
Boost your sales with great online video content, recommends Barry Shaich, president of marketing and branding firm Egg Beauty labs. Editor's note: For a new online rewards program that offers customers a fun incentive to shop and spread the word about your beauty store, see "Get in the Game." Social media has been a routine part of American life for more than a decade, but many businesses are still trying to answer the multimillion-dollar question: How can these platforms be used to drive sales?
Wednesday, November 19, 2014 - 10:56
American Express is debuting Small Business Saturday Night this year—its fifth year running Small Business Saturday. The new platform is set to build on the success of the national Small Business Saturday initiative and encourages consumers to support independently owned shops and restaurants after the sun goes down on Nov. 29.
Tuesday, November 18, 2014 - 14:46
Le Mieux Retinol Serum uses a combination of peptides and retinol to drastically fade signs of aging. It's designed to tighten, resurface and renew dull, aging and overexposed skin; and smooth rough, dry skin. It works to revitalize pores, restore broken tissue and minimize the appearance of fine lines and wrinkles by promoting collagen production and cellular turnover. It's ideal for all skin types and especially for lines, wrinkles, uneven tone, dullness and sun damage. Its three-tier delivery system lowers potential for skin irritation.
Tuesday, November 18, 2014 - 14:43
Known for mixing any color or bleach to a smooth, creamy consistency in seconds, this product from Product Club offers pre-timed cycles as well as a manual mode. Its new and improved features include a mixing blade that spins 10% faster, all-metal internal moving parts that are more durable, a rubber-coated, metal-mixing paddle and a magnetic switch that automatically turns off when the mixing head is lifted off the bowl. The new ColorWhip is translucent black and includes the mixer lid, four bowls, four brushes and the A/C power supply.
Tuesday, November 18, 2014 - 14:42
This award-winning product is made from 100% bamboo grass, naturally acting as a cleanser, toner and makeup remover. Made in small batches and custom-crafted in the United States, the cloths are soaked in heated and liquefied honey, vitamins B12, C and E—allowing them to be marketed as the world’s most highly concentrated and all-natural cleansing cloths on the market. They’re also free of skin irritants—such as parabens, synthetic fragrances, sulfates and alcohol—are 100% biodegradable, and are eye irritation-tested. The packets are travel size with 20 individually wrapped sachets.
Tuesday, November 18, 2014 - 14:41
Fairy Tales Hair Care has launched three detangling products for children that incorporate the benefits of natural keratin with a proprietary blend of provitamins. Fairy Tales’ Super-Charge Detangling Shampoo, Super-Charge Detangling Conditioner and Static-Free Detangling Spray offer a vibrant pineapple scent and are designed to instantly detangle and transform unruly locks. Keratin helps strengthen hair and with daily use minimizes breakage and maximizes softness. The three products use natural ingredients and contain no harsh chemicals.
Tuesday, November 18, 2014 - 14:37
This collection of sensual and sophisticated perfumes is designed to embody the personality and style of the central female characters of the TV show "Downton Abbey," including Anna Bates, Lady Cora, Lady Mary, Daisy Mason, Lady Edith, Lady Rose and Countess Violet. The collection’s fragrances are crafted in the artisanal method used by master perfumers during the early 1900s, which is when the TV show takes place. The rich and varied scents of the fragrances have been crafted from pure perfume oils without alcohol, chemicals, additives, artificial colors, parabens or phthalates.
Tuesday, November 18, 2014 - 14:35
This new collection features eight shades. Its hypoallergenic formulation is designed to provide long-lasting coverage, as well as conceal discoloration and other imperfections. It adjusts to skin tone and prevents excess shine. It's enriched with white truffle extract, keeps skin moisture balanced and is suitable for sensitive skin. The formula contains HD pigments that make it great for HD filming and is appropriate for everyday use. Visit www.inglotusa.com.
Monday, November 17, 2014 - 14:09
The Professional Beauty Association's PBA Executive Summit 2014 to be held Dec. 4-5 at the Omni Scottsdale Resort & Spa at Montelucia in Scottsdale, Arizona, has filled up quickly but there's space for some more executives, the PBA told Beauty Store Business Nov. 17.
Friday, November 14, 2014 - 14:39
Check out the 2014 best-selling products from beauty brands that are well worth the space they'll occupy on your shelves. You won't find these gems in our December print issue! Enjoy! To view company contact information, click on the company name. To view a larger image of a product, click on the thumbnail image under the company name. View an extended version of the Best Sellers list in our print edition. Yes, share this item with BeautyEtc Adonia Organics...
Thursday, November 13, 2014 - 17:35
All U.S. Sally Beauty Supply stores should have Nail Studios with more than 750 shades of nail polishes near their entrances by January 2015, a top Sally Beauty Holdings executive said Nov. 13 in a conference call with analysts discussing the company's fiscal 2014 fourth-quarter and fiscal 2014 financial results released the same day.
Thursday, November 13, 2014 - 13:39
An experiment in marketing leads to advanced hair-tool education and a newfound interest in clippers and trimmers. In early 2014, Andis introduced the American Legacy Collection—an experimental marketing campaign utilizing several of its own employees as makeover models in an attempt to illustrate the variety of styles that can be achieved with Andis clippers and trimmers. Beauty Store Business documented the campaign (April, BSB, page 62) with the help of Andis vice president of marketing Karen Formico, enabling us to provide you with a sneak peek of the campaign and interviews with the...
Thursday, November 13, 2014 - 12:07
The holidays are always stressful. Here are creative ways to combat this seasonal malady and boost your profits.It's the busiest season of the year—and the most stressful. If the time between Black Friday and Christmas can make or break a store, success to a large extent depends on effective customer engagement by a motivated staff. Too often, frustrated and distracted employees deal poorly with the public and that can affect revenue. Customers are less likely to buy when the staff is clearly not having a good time. And profits can soften further when frazzled employees call in sick, leaving...
Tuesday, November 11, 2014 - 19:31
Small items, makeup and fragrances are expected to take front and center this coming holiday season, according to the NPD HIGHLIGHTS: Beauty Holiday 2014 Outlook.
Tuesday, November 11, 2014 - 19:31
The Professional Beauty Association has introduced a new membership structure to accommodate its growing membership and to continue to craft a value-based experience for its members. The new structure consists of three new membership types: Business Member, Individual Member and E-Member.
Monday, November 10, 2014 - 13:26
Educational sessions will complement product finds and special after-hour events during the winter edition of NY NOW, The Market for Home + Lifestyle, Jan. 31-Feb. 4, 2015, at New York City’s Jacob K. Javits Convention Center. Industry experts will share design and color trends, social-media and related marketing strategies, the basics of importing and other business-building advice.
Thursday, November 6, 2014 - 11:26
A new beauty platform has emerged allowing consumers to shop for beauty products and donate 5% of the purchase price of each product to a cause of their choice, all at the same time, through BeautyKind.us. The newly launched ecommerce site offers customers prestige makeup, skin care, fragrances, hair and nail products.