Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Wednesday, November 22, 2017 - 13:35
BH Cosmetics' Metallic Liquid Lipsticks provide long-lasting, pigmented color that glides on wet and dries to a smooth, matte finish. Luxurious and full-coverage, these colors won't budge, smudge or transfer. Your customers can choose from eight alluring shades, ranging from Mary Ann (a bright pink) to Lucinda (a bold purple) and Esmeralda (striking teal). SRP: $7.99 For more information, visit
Wednesday, November 22, 2017 - 13:15
Your customers can take their pouts to the next level with Winky Lux's 24kt Glimmer Balm. Its sleek gold packaging offers a taste of luxury to consumers, while the balm's coconut scent and hydrating vitamin E make it fun to apply. This sparkly hue reacts with lips' natural pH levels for custom pink shade with a hint of gold. Paraben-free, cruelty-free, non-toxic and sustainably produced in the U.S. SRP: $16 For more information, visit
Tuesday, November 21, 2017 - 16:39
Sinful Colors, best known for their exclusive nail collections, has begun a collaboration with actress and singer Vanessa Hudgens to create a new line of cosmetics ranging from mascara and eyeliner to eye-shades and highlighters. They will continue to expand the product line further in 2018. Hudgens, known for her ever-changing personal style reflected in her hairstyles, wardrobe and intense makeup looks, found Sinful Colors to be a natural fit for her first foray into the cosmetics industry.
Tuesday, November 21, 2017 - 14:16
Influencer marketing has undoubtedly changed the beauty industry in recent years—and now there’s an award show to commend the talented artists behind our favorite looks who are positively influencing and inspiring their followers all over the world. The inaugural American Influencer Awards, which celebrates social media influencers in categories spanning hair, nails and makeup, took place on November 18, 2017, at The Novo theater at L.A. Live in Los Angeles, California.
Tuesday, November 21, 2017 - 12:53
Discover how Jatai International built a legacy on innovative razors to become a leader in the barber industry.Jatai International, a supplier of finely crafted razors, shears and shaving accessories, has evolved tremendously since its inception 67 years ago—and thanks to the revival of the old-school barbershop, has seen a recent spike in sales. Spearheaded by CEO and president Dean Wada, the business is now also a family-owned and operated one. Let’s take a look at the company’s rich history, greatest victories, growth strategies and big plans for the future.
Tuesday, November 21, 2017 - 10:30
Market intelligence agency Mintel announced four trends that the firm predicts will impact the global beauty and personal care market in 2018.
Tuesday, November 21, 2017 - 10:27
Pat McGrath Labs has announced its partnership with 300 Entertaninment, Spotify and its merchandise partner Merchbar to pioneer a new e-commerce venture that allows fans to purchase cosmetics through the popular streaming service. Called the "So Obsessed" campaign, select offerings from Pat McGrath Labs became immediately available for purchase globally on emerging artist Maggie Lindemann’s Spotify page. Timed with the launch of the campaign, Lindemann debuted her new single "Obsessed," which became available on Spotify on November 17.
Tuesday, November 21, 2017 - 10:23
When it comes to LGBTQ equality and progressive work environments, L’Oréal USA is a leader. The beauty giant recently scored a perfect 100 on Human Rights Campaign Foundation’s 2018 Corporate Equality Index (CEI) and was named “Best Place to Work for LGBTQ Equality.”
Monday, November 13, 2017 - 15:59
Three color cosmetic innovators discussed the category's growth at the event on November 9th.On November 9 at the historic Jonathan Club in downtown Los Angeles, CEW’s West Coast chapter held Beauty’s Color Quake—a panel discussion about the factors that have fueled the recent boom in color cosmetics lead by WWD’s Marcy Medina. The event brought together speakers Rea Ann Silva, the president and owner of Rea.Deeming Beauty Inc.
Wednesday, November 8, 2017 - 10:41
Makeup, exfoliation, hydration and masking are attracting more male consumers. The male grooming market segment has seen dramatic growth over the past few years, reaching a $4.5 billion dollar mark in the U.S. in 2016, according to data from Kline, a worldwide consulting and research firm.
Wednesday, November 8, 2017 - 09:38
The Estée Lauder Companies recently announced that Michael Smith has joined the company as senior vice president, Global Information Services, and chief information officer (CIO). For more than 25 years, Smith has held high-level technology leadership positions, including 22 years with Nike where he had multiple brand and technology roles. He is currently a member of multiple advisory boards, and has joined Estée Lauder from Boma Technologies, a technology consulting company that he founded and served as chief executive officer.
Wednesday, November 8, 2017 - 09:26
On November 1, Independent Cosmetic Manufacturers and Distributors' (ICMAD) CEO and president, Pam Busiek, released an official statement concerning Senator Orrin Hatch’s (R-Utah) legislation, the FDA Cosmetic Safety and Modernization Act, which was introduced to congress on October 25, 2017. ICMAD, a non-profit trade association, supports businesses ranging from startups to multinational corporations in the cosmetics and personal care industry.
Wednesday, November 8, 2017 - 08:41
According to data from market research firm The NPD Group, Q3 2017 prestige beauty product sales were $3.9 billion, up 5 percent from the same period in 2016.
Tuesday, November 7, 2017 - 16:47
This fragrance-free cleanser will prolong the life of your customers' Beautyblenders, brushes and makeup sponges. It removes makeup residue, germs, excess product, dirt and oil from sponges and brushes, enabling clean makeup application after each wash. Equipped with a textured, pink silicone pad to gently bounce a Beautyblender or to swirl brushes against to help the cleanser penetrate for deep cleaning action. It's quick, easy and effective! SRP: $16
Tuesday, November 7, 2017 - 16:24
This cleaning glove is a convenient and portable cleaner that has multiple textures to clean both large and small brushes. Use the larger round texture to lather and wash larger brushes, along with helping straighten brush hairs. Use the smaller texture to cleanse and refine smaller brushes. There is also a small and large brush slot to help straighten brush hairs and hold brushes in place to air dry after cleansing. SRP: $10 For more information visit,
Tuesday, November 7, 2017 - 16:07
This makeup cleaner and dryer pack cleans and dries all makeup brush types in seconds, leaving brushes ready to reuse right away. Now cleaning brushes once a week will be fast and easy for your customers. It beats the traditional method of cleaning brushes and letting them air dry for hours, which also leaves a vanity or bathroom area messy. SRP: $49.99 For more information visit,
Tuesday, November 7, 2017 - 15:40
This vibrant, effective silicone cleansing mat features seven textures to wash both eye and face makeup brushes. It also includes suction cups on the backside for secure placement on flat surfaces, such as a sink, making it easy to use! It is also made of non-toxic material that's latex-, BPA- and lead-free. SRP: $32 For more information visit,
Tuesday, November 7, 2017 - 15:33
This cleaner from BH Cosmetics quickly removes all traces of makeup between each application. Cleaning brushes with this cleaner will prolong makeup brush life and keep your customers' faces cleaner and healthier. All your customers need to do is to spray this cleaner onto a tissue or brush, and lightly stroke the brushes across the tissue for a dose of freshness. No need to rinse. SRP: $9.99 For more information visit,


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