Stories from Beauty Store Business
Monday, August 21, 2017 - 15:37
Crack the Instagram code with our best marketing tips for this top social-media platform.It’s hard to remember the days before social media. How did humans keep in touch with friends, both disparate and distant, prior to the dawn of Facebook? Did presidents really once opine via platforms that allowed for more than 140 characters? As a modern civilization, we’re plugged in—which means that across the board and regardless of profession, social engagement is ubiquitous.
Friday, August 18, 2017 - 12:05
12 problem-solving haircare ingredients. Beauty store and salon owners, take note.While common sense may suggest that there’s no such thing as having too many choices, human nature dictates the opposite. Take the famous jam study, wherein sociologists set up two displays at a gourmet store. The first contained six preserve options, the other boasted an array of 24. All customers were offered a dollar-off coupon if they bought a jar. In the end, 30 percent of shoppers exposed to the smaller selection took home jelly, while only three percent of the latter group made a purchase.
Thursday, August 17, 2017 - 13:06
10 energy- saving tips to increase your bottom line.Beauty store and salon owners are always on the lookout for ways to lower their overhead. The problem is, how do you reduce expenses without losing revenue? For example, cutting back on your marketing budget could hurt sales. However, one surefire way to painlessly reduce expenses is by cut- ting your energy bills. It’s a complete win. There is no downside, and the money you save goes directly to the bottom line.
Wednesday, August 16, 2017 - 16:37
Vera Mona’s owner and CEO shares how she grew her business from a garage-based startup to an Instagram sensation.It’s the kind of fairytale that can only occur in the digital age: Girl makes new product. Girl posts on Instagram. Product goes viral—and a booming business is born!
Tuesday, August 15, 2017 - 20:28
Cosmoprof Asia 2017 will be awarding the most innovative products in beauty during its 22nd edition in November. Cosmoprof Asia, hosting perfumery and cosmetics, natural and organic, beauty salon, hair, nail and accessories, will take place at the Hong Kong Convention and Exhibition Centre November 15-17. Cosmopack Asia, which hosts supply chain categories, including ingredients, contract manufacturing, machinery and packaging, will be held at the AsiaWorld-Expo November 14-16.
Tuesday, August 15, 2017 - 20:01
Bio Creative Labs, known for its scrubs, massage creams, salts and other spa products, has launched its Essential Oils collection, which consists of professional-grade oils that can be purchased open stock or as a counter display. The line features:
Tuesday, August 15, 2017 - 19:38
Details for 2018's International SalonSpa Network (ISBN) Conference have been released. Beauty business owners will have an opportunity to strategically position themselves for the ever-changing marketplace during the 2018 ISBN conference, "Future Proof Your Business," at the OMNI Scottsdale Resort & Spa at Montelucia in Scottsdale, Arizona, May 6-8.
Tuesday, August 15, 2017 - 15:19
HairUWear tackled an undeveloped niche, changed the haircare landscape and struck skyrocketing success—while maintaining its family-owned values for nearly 50 years.When Michael Napolitano, owner, president and CEO of HairUWear, launched American Hairlines in 1980 with wife, Denise, and mother, Eleanor, he couldn’t have predicted the explosion in popularity of hairpieces, extensions, wigs and accessories in the coming decades; but he did have a strong premonition. Even years later—after acquiring Eva Gabor International in 1996 and introducing Great Lengths in 1997—many skeptics remained.
Tuesday, August 15, 2017 - 14:40
Learn the science behind top antiaging ingredients to recommend the best solutions for your customers.If you sell beauty products in your boutique or spa, it’s probably safe to assume that you discuss antiaging products with your customers on a regular basis. But have you ever stopped to really think about what antiaging is—and what antiaging products you should be recommending to your clients? Here we delve deeper to examine the antiaging skin category, which is expected to continue to drive beauty sales.
Tuesday, August 15, 2017 - 14:07
Follow these 5 top practices when partnering with manufacturers reps to set your store up for success.Your relationships with manufacturers reps are some of the most significant partnerships you will forge in the beauty industry. Manufacturers reps help their clients (manufacturers) get retail placement in your store. But for you, the retailer, reps can aid in securing a competitive edge in the marketplace by tipping you off about brands that haven’t yet hit the market, getting you better deals on offerings and, ultimately, helping you position your store for success.
Tuesday, August 15, 2017 - 13:53
Exotic, unusual and effective—13 traditional Korean-beauty skincare ingredients to know, plus products to consider for your store.Stocking your shelves with the top skincare superstars brought to you by the Seoul sisters of the Far East can mean big revenue for your business. The global obsession and overwhelming success of Korean beauty (or K-beauty) is due in part to the pervasive beauty movement’s resolute “skin care before makeup” methodology.
Wednesday, August 9, 2017 - 11:02
For busy business owners, taking a few seconds throughout the day to recharge and refresh yourself is as simple as misting underarms to neutralize odor using the Purify Deodorant from Provision. Combing enzymes that naturally break down odor molecules, this spray is scented with eco-certified clary sage and vetiver for a luxurious aroma. Provision's apothecary fragrances, which are crafted with precision, are made in Los Angeles, CA, and are meant to lift one's mind, body and soul. SRP: $35
Wednesday, August 9, 2017 - 10:38
At busy salons, the ability to quickly empty the remaining contents of all bottles could potentially save your store thousands of dollars a year—and save your stylists' valuable time if they no longer have to fuss with funnel transfers. Simply remove a bottle's cap or pump, replace it with the Flip-It! Bottle Emptying Kit and squeeze, letting gravity do the work! The caps fit most screw-top bottles—even gallon-size ones—and are washable and reusable. The Deluxe Beauty Cap Kit includes six black Flip-It!
Wednesday, August 9, 2017 - 10:23
With the Zuca Stylist Case, traveling with all your beauty products is easier than ever before. Featuring a stylish chevron print on the outside and cushioned dividers on the inside to keep organized, your customers can separate their brushes from their palettes and all their wet products in the various compartments—making it ideal for makeup artists and beauty junkies alike. The case even features a shiny faux-leather lining and has the logo printed on the top handle. SRP: $35 For more information, visit zuca.com.
Tuesday, August 8, 2017 - 10:29
A brand that’s as outspoken and bold as its colors, Urban Decay has been shaking up the industry for two decades. Consumers in today’s color cosmetic-obsessed market have access to an endless array of lipsticks and eyeshadows that come in every color known to man. But such was not the case for beauty junkies of the 1990s, a time when store shelves were primarily stocked with a sea of pink, red and beige hues—that is, until the brand Urban Decay came along.
Monday, August 7, 2017 - 12:18
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Tuesday, August 1, 2017 - 19:45
Beauty industry companies and professionals racked up a host of awards and recognition, recently, during the 2017 Cosmoprof North America event in July. From commendation for sales performance to recognition for tenacity and perseverance, the following awardees model excellence in the industry.
Tuesday, August 1, 2017 - 19:05
Retail customers are having difficulty making purchase decisions for personal-care products due to unfamiliar ingredients on product labels, according to a “2017 Ingredient Confusion” study by Label Insight, a product-transparency agency. The study found that 81 percent of the more than 1,000 consumers surveyed do not recognize ingredients on personal-care product labels on a regular basiss. And a mere 2 percent “always” understand what they are reading on labels.