Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Friday, March 9, 2018 - 15:52
For moisture and sun protection with just one application, the sweat-resistant, vitamin- and antioxidant-rich Super Shield SPF 50 provides UVA/UVB protection using a formula made from soothing organic shea butter, avocado oil, jojoba oil and 100-percent, non-nano zinc oxide. Easily glide it on for sheer coverage that's fragrance free, suitable for the sensitive skin of babies, kids and grown-ups, and provides a lasting performance for 80 minutes in water. SRP: $15.95
Friday, March 9, 2018 - 15:45
Available in four shades, Supergoop's sweat-resistant setting powders feature 100-percent mineral broad spectrum UV protection and they minimize oil and shine, for a smooth, sheer, matte finish that won't clog pores. With SPF 45, they can be used to set makeup and reapply SPF to the face in one easy step. Features a washable brush and a refillable base. SRP: $30 (each) For more information, visit
Wednesday, March 7, 2018 - 10:51
With an audience of nearly 700 gathered at the Roosevelt Hotel in New York City, CEW’s much-anticipated Year in Review featured beauty executives from Mintel, Nielsen and the NPD Group who discussed the beauty industry’s performance in 2017 and presented a forecast for 2018 and beyond based on major trends. Topping the list of trends that impacted businesses the most were naturalness, personalization, purpose, and digital technology.
Monday, March 5, 2018 - 16:12
Cosmetics are now conforming to the active woman’s lifestyle. Here’s what you need to know.Chances are, most of your customers are active women on the go. It seems this new movement is truly having its moment in the spotlight. After all, even if your customers are sitting still, they have the world at their fingertips. Beauty in action has multiple meanings, from beauty in transit, when women paint their faces on public transport (minus the fear of being shamed) to beauty designed to hold up no matter what women do–that’s right, we’re talking hot yoga-proof cosmetics. All of this has led up...
Monday, March 5, 2018 - 15:23
Kaike CEO and founder Keli Smith has a mission: to bring more fun to the natural beauty industry with unique, multiuse solutions.After studying molecular and cellular biology at the University of Illinois at Urbana-Champaign and marketing at Columbia College of Chicago, businesswoman Keli Smith had an epiphany; she wanted to find a way to make natural products more enjoyable for consumers. “I entered the beauty industry following my own personal journey to live more holistically,” she says.
Thursday, March 1, 2018 - 15:42
CBD oil extracted from hemp shines as beauty’s newest wonder ingredient.Ever since Colorado and Washington became the first states to legalize cannabis for recreational use in 2012, the topic has been hot in the news. Other states soon followed suit, for a total of 29–plus the District of Columbia is now boasting laws that broadly allow for marijuana consumption in some form, which means that once-strict statutes are relaxing as the public’s view on marijuana continues to evolve.
Wednesday, February 28, 2018 - 15:22
The Lano Company co-owners Miranda and Layne Coggins successfully acquired and revamped Mirabella last year. Learn about their meteoric rise and big plans for growth in 2018.The best beauty products are born out of necessity. Such was the case for Miranda Coggins, the founder, CEO and co-owner of The Lano Company. “The whole company started because I have chronically chapped lips that would peel and bleed,” she says. When she found a solution, Miranda knew consumers could benefit from her secret weapon, too.
Tuesday, February 27, 2018 - 12:47
Now available in a beautiful rose hue, Framar's 5"x11" Rosé All Day Pop Up Foils slide out easily and have a pre-folded edge with an embossed finish and a non-slip grip, saving stylists time behind the chair. These foils won't stick or tear when coming out of the box. Each box contains 500 sheets. SRP: $15.99 For more information, visit
Tuesday, February 27, 2018 - 12:42
Product Club's new No-Crease Clips have a plastic covering that protects hair from creases and dents while styling for flawless up-dos or to keep bangs and flyaways at bay while applying makeup. These clips help take the stress out of hairstyling. Each pack contains 12 clips; 6 small and 6 large. SRP: $9.95 (salon price) For more information, visit
Tuesday, February 27, 2018 - 12:31
The 2pk Glitter Brushes from Colortrak includes one signature wide glitter brush for smooth color applications as well as the extra wide glitter brush for maximum coverage. When used together, stylists have coloring flexibility depending on the size of the hair sections. As an added bonus, the brushes look beautiful even when not in use. SRP: $5.99 (salon brush) For more information, visit
Tuesday, February 27, 2018 - 12:24
Cricket's Slimming Ruching Apron Cover Ups hug the body's curves for a stylish, slimming look, made from a material that's water-resistant, bleach-proof, stain-resistant and antistatic. High quality and stylist tested, the cover ups are available in burgundy and taupe (shown), and have a zipper bottom pocket with an adjustable neck. SRP: $19.95 (salon price) For more information, visit
Tuesday, February 27, 2018 - 12:08
The Thermal Brushes by Scalpmaster feature a ceramic thermal vented barrel heats up quickly and evenly—retaining heat longer for faster, more consistent styling while preserving the natural moisture in hair. The brushes are have seamless, snag-free, non-slip handles that eliminate the possibility for hair catching and pulling. The nylon bristles help detangle, reduce static and assist in achieving a bouncier blowout. Available in three sizes: 1 3/4”, 2 1/4” and 2 3/4” barrels. SRP: $6.45 to $7.95 (each)
Tuesday, February 27, 2018 - 11:34
Pam Busiek, president and CEO of Independent Cosmetic Manufacturers and Distributors (ICMAD), vocalized her support for the Modernization of Cosmetics Regulation Act of 2018 in a statement released on February 25th. ICMAD, a non-profit trade association that has supported the beauty business from startups to established multinational corporations since 1974, continues to advocate for businesses of all sizes on the national stage.
Tuesday, February 27, 2018 - 11:12
Swander Pace Capital, a private equity firm specializing in consumer products companies, has acquired the J.R. Watkins Personal Care & Household brand and assets from Watkins, Inc. The Minnesota-based J.R. Watkins has been known for its natural personal and household products since its inception as an apothecary 150 years ago. Swander Pace will now separate J.R. Watkins Personal Care & Household and Watkins, Inc., allowing the companies to focus on personal and household products and high-quality spices and extracts respectively.
Monday, February 26, 2018 - 16:15
The award show put the spotlight on the artists and creators who work behind the scenes with celebrities.On Sunday, February 25, 2018, the annual Hollywood Beauty Awards (HBAs) took place at the Avalon Hollywood—a black tie gala that benefitted the Helen Woodward Animal Center, a nonprofit, no-kill facility based in San Diego, California. The event honored the talented artists behind the celebrity hair, makeup, photography and styling looks we love, as seen on the silver screen, TV, music videos, on the red carpet and in editorial.
Wednesday, February 21, 2018 - 10:11
It is with great sadness that we report Bruce Ungar of BTB Sales & Marketing passed away February 3, 2018.
Tuesday, February 20, 2018 - 16:29
Learn about what trends you'll be seeing more of this year—and the brands leading the charge!Last year, over 1,250 exhibitors and 30,000 attendees were at Cosmoprof North America (CPNA) in Las Vegas, Nevada. Growing year over year, CPNA brings together beauty professionals from all over the world to experience a grand-scale trade show unlike any other. Last night, CPNA held its first Los Angeles-based event called Discovering the Beauty of Trends—a preview of the exciting trends we’ll be seeing at this year’s CPNA, and the brands behind them leading the charge.
Thursday, February 15, 2018 - 11:23
In the wake of last year’s disastrous Equifax data breach and its subsequent cover-up, the National Retail Federation (NRF)—the world’s largest retail trade association—and other groups are demanding that any new data breach notification law passed by Congress should apply to all industries and “leave no holes.” “American consumers want to know if their data has been breached no matter where the breach occurs,” NRF vice president and senior policy counsel Paul Martino said. “No industry should be allowed to keep its data breaches secret.”


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