Stories from Beauty Store Business

Beauty Business News, Products and Marketing
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Tuesday, January 24, 2012 - 13:18
Deck:  Skin analysis machines can improve sales, customer satisfaction and loyalty—all while making your store a must-visit destination. Byline:  by Tracy Morin Main image:  Today’s consumers are accustomed to the highest level of customization in their everyday lives, from personalized iPod playlists to build-your-own sandwich shops. They’re also fully enveloped in the wonders of technology and...
Monday, August 1, 2011 - 09:16
Main image:  Sephora's loyalty rewards program, Sephora Beauty Insider, is relaunching Aug. 12 with more beauty rewards, more first pass access and more exclusive experiences. Here are some of the features and benefits of the revamped program: read more
Thursday, July 27, 2000 - 23:00
Deck:  Beauty businesses have been hit with the costly trauma of being robbed of one of their most expensive offerings—hair extensions. Byline:  by Kendall Septon Main image:  At first glance, the YouTube surveillance footage capturing the April 2011 break-in at Hair Divas Distributors seems like it could be the start to any routine burglary as four hooded crooks kick in the front door of a San...
Monday, June 12, 2000 - 09:43
FRAGments, a curated perfume-as-art event for artisan perfumers, took place June 7 at the Skinny Studio in Los Angeles. The free event provided artisan perfumers with an opportunity to present their work in a gallery setting, while also selling direct to the public...
Sunday, June 11, 2000 - 11:01
CEW West Coast's "Success In-Store" event, which took place June 5 at the Fairmont Miramar Hotel & Bungalows in Santa Monica, California, brought together beauty professionals from all areas of beauty as part of its Beauty Insider Series...
Tuesday, April 18, 2000 - 14:02
Among women who subscribe to makeup sample subscription programs, 83% were influenced to buy the full-sized product, according to the 2014 Makeup In-Depth Consumer Report from global information company The NPD Group. read more
Tuesday, April 18, 2000 - 14:02
Murad, the skincare brand founded by Howard Murad, M.D., FAAD, will open the company’s first official standalone retail boutique in October 2014. The opening of the 1500-square-foot storefront, which will serve as Murad’s Global Flagship, coincides with the celebration of Murad’s 25th anniversary this year. The store will be located on West 3rd Street in Los Angeles. read more
Tuesday, April 18, 2000 - 14:02
Main image: has launched Beauty Advisor, an esthetician-created evaluation tool that allows customers to obtain a professional-level assessment of their skincare and beauty needs in minutes, using an online questionnaire. read more


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