Stories from MedEsthetics

Business Education for Medical Practitioners
Visit us at medestheticsmagazine.com
Friday, March 17, 2017 - 11:50
RepliCel Life Sciences has announced the successful completion of its first-in-human clinical study of autologous cell therapy for the treatment of male and female androgenic alopecia.
http://medestheticsmag.com/replicel-rch-01-hair-loss-meets-primary-endpoints
Tuesday, March 14, 2017 - 16:07
Tools and strategies that help improve consultations and conversion rates.By Karen AppoldMuch has been written about how to attract prospective patients to one’s aesthetic practice, but bringing consumers in the door is only the beginning. Once a consultation has been booked, medspas and cosmetic practices must be able to identify a prospective patient’s specific concerns and aesthetic goals, and be prepared to effectively communicate both recommended treatment options and why their team is qualified to help the patient achieve these goals.
http://medestheticsmag.com/consultation-support
Monday, March 13, 2017 - 14:23
According to a 2016 BrightLocal consumer survey, more than 90% of consumers read online reviews and 84% trust them as much as a personal recommendation. Therefore, it is extremely important that aesthetic practices and medspas not only solicit reviews but monitor these sites so that they can keep tabs on what people are saying about their businesses. To help you get started, Stephanie Heitman, communications and content manager of digital marketing company ReachLocal, offers three steps to monitoring your online reviews.
http://medestheticsmag.com/tracking-your-reviews
Monday, March 13, 2017 - 14:17
Not everyone is a natural-born business leader, but leadership is a skill that can be developed. Following are five strategies from Michael Edgley, business consultant and facilitator at HPWP Consulting, that can help you hone your skills and lead your team to better patient care and improved practice growth.
http://medestheticsmag.com/improve-your-leadership-skills
Thursday, March 9, 2017 - 13:29
Understanding your competition and the unique selling points of your practice is key to continued success.By Cheryl WhitmanIt’s a competitive world out there. If you wish to be a successful medical aesthetic practice or medspa owner, differentiating your practice from those of your competitors is critical. In order to distinguish your business in the minds of consumers, you must understand your competition, be able to identify your unique strengths or selling points, and develop your brand.
http://medestheticsmag.com/differentiate-your-practice
Thursday, March 9, 2017 - 13:16
New data released by the American Society of Plastic Surgeons (ASPS) show a 3% growth in cosmetic procedures over the last year. There were 17.1 million surgical and minimally invasive cosmetic procedures performed in the U.S. in 2016, and facelifts—which dropped from the top five most popular cosmetic surgical procedures in 2015—made a comeback in 2016, according to results of the annual survey. The statistics also showed new cosmetic trends in fat grafting procedures:
http://medestheticsmag.com/asps-stats-reveal-focus-autologous-fat-and-facelifts
Thursday, March 9, 2017 - 13:10
Syneron-Candela revealed updates to its GentleTouch, PicoWay and Profound technologies during the 2017 American Academy of Dermatology (AAD) meeting in Orlando, Florida. The GentleTouch solid-state laser system has added CE mark approval to its FDA clearance and joins the company’s portfolio as the only device to combine alexandrite and radiofrequency (RF) energies for hair reduction. The system includes patent-pending EverCool, a contact-cooling method cleared for hair removal on all skin types.
http://medestheticsmag.com/syneron-candela-unveils-new-technology-and-indications-aad-annual-meeting
Thursday, March 9, 2017 - 13:06
Detroit-based dermatologist Henry W. Lim, MD, FAAD, assumed his role as president of the American Academy of Dermatology (AAD) at the conclusion of its 2017 Annual Meeting in Orlando, Florida. He will hold office for one year.
http://medestheticsmag.com/aad-announces-new-president
Friday, March 3, 2017 - 11:14
A study published in Plastic and Reconstructuve Surgery (March 2017) examined bacterial biofilm as a possible cause of adverse nodular reactions following treatment with filler injections. Researchers Mayuran Saththianathan, et al, performed an in vitro analysis of the propensity for three classes of filler materials to support biofilm growth; studied the effect of inoculation of filler material through a contaminated surface; and analyzed biopsy samples from patients presenting with chronic granulomatous inflammation following filler administration.
http://medestheticsmag.com/bacterial-biofilm-and-soft-tissue-fillers
Friday, March 3, 2017 - 10:50
A randomized, controlled, split-scar trial published in Lasers in Surgery and Medicine (February 2017) revealed that ablative fractional laser treatments can improve the appearance and pliability of mature caesarean section (c-section) scars.
http://medestheticsmag.com/fractional-co2-c-section-scars
Friday, March 3, 2017 - 10:47
RepliCel Life Sciences has signed agreements with two European firms—Austrian manufacturer AMI and Art of Technology (“AoT”), based in Zurich—to manufacture and test the company’s motorized RCI-02 dermal injector prototypes.
http://medestheticsmag.com/replicel-signs-service-partnerships-dermal-injector-prototype-and-testing
Monday, February 27, 2017 - 13:09
FEATURES AHAs, BHAs and PHAs in Skin Care »Hydroxy Power
http://medestheticsmag.com/march-2017
Friday, February 24, 2017 - 12:15
In an effort to establish guidelines to aid practitioners in achieving optimal aesthetic outcomes during cosmetic lip augmentation, Brian J. F. Wong, MD, PhD, et al, sought to evaluate the most attractive lip dimensions in Caucasian women. Assessments were based on attractiveness ranking of surface area, ratio of upper to lower lip, and dimensions of the lip surface area relative to the lower third of the face.
http://medestheticsmag.com/assessing-ideal-lip-dimensions
Friday, February 24, 2017 - 12:06
In an article published in Aesthetic Surgery (March 2017), researchers Marika Tiggemann, PhD, Julie Mattiske, PhD, and Gemma Sharp conducted a retrospective study in which they examined the psychological outcomes of the increasingly popular labiaplasty procedure. Their goal was to examine the effect of the surgery on patients’ sexual satisfaction and psychological well-being, as well as to identify patient characteristics that may predict surgical satisfaction.
http://medestheticsmag.com/emotional-impact-labiaplasty
Thursday, February 23, 2017 - 09:47
By Angela (Miller) Hamilton, Facebook Marketing Expert at ReachLocal With more than 1.71 billion active users on Facebook, social media advertising is an important way for medspas and medical practices to reach local consumers online. Most facilties have a company page and perhaps purchase a few paid “boosted” posts each month. But once they have a social media presence in place, medspas and aesthetic practices often struggle with how to best capitalize on their Facebook presence.
http://medestheticsmag.com/marketing-minute-using-facebook-drive-leads-not-just-likes
Thursday, February 16, 2017 - 13:50
Allergan has entered into an agreement to acquire Zeltiq Aesthetics, maker of the CoolSculpting system, for roughly $2.475 billion. The sale is expected to close in the second half of 2017. “The acquisition of Zeltiq is highly complementary and strategic to Allergan. By adding the best-in-class body contouring CoolSculpting System to our best-in-class facial aesthetics, plastic surgery and regenerative medicine offerings we are creating a world-class aesthetics business,” said Brent Saunders, chairman and CEO of Allergan.
http://medestheticsmag.com/allergan-acquire-zeltiq
Thursday, February 16, 2017 - 13:46
Hologic—a developer, manufacturer and supplier of diagnostic products, medical imaging systems and surgical products—and laser manufacturer Cynosure have signed a definitive agreement for Hologic to acquire all outstanding Cynosure shares for $66.00 per share in cash, for a total cost of approximately $1.65 billion. The boards of directors of both companies have approved the transaction unanimously.
http://medestheticsmag.com/hologic-acquire-cynosure
Thursday, February 16, 2017 - 13:43
Revision Skincare is pleased to announce the appointment of Ray Canole to the position of chief commercial officer. Canole brings more than 15 years of business development and commercial related experience in dermatology-focused organizations to the position. He formerly worked with Renaissance Pharma and held various leadership positions in business and corporate development at the Perrigo Company. Canole’s background also includes experience as an investment banker at William Blair and Company.
http://medestheticsmag.com/canole-joins-revision-skincare

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