Stories from MedEsthetics

Business Education for Medical Practitioners
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Wednesday, October 4, 2017 - 11:16
Members of Northwestern Memorial Hospital’s Division of Plastic Surgery have developed a proposed set of guidelines for plastic surgeons relating to the use of patient videos on social media. For “The Ethics of Sharing Plastic Surgery Videos on Social Media: Systematic Literature Review, Ethical Analysis, and Proposed Guidelines,”, published in the October 2017 issue of Plastic & Reconstructive Surgery, Robert G. Dorfman, MSc; Elbert E.
http://medestheticsmag.com/guidelines-use-patient-videos-social-media
Wednesday, October 4, 2017 - 11:13
The U.S. Food and Drug Administration has granted Allergan’s Botox Cosmetic approval for its third indication, the temporary improvement in the appearance of moderate to severe forehead lines associated with frontalis muscle activity in adults. This approval makes the brand the first neurotoxin indicated for three facial treatment areas: forehead lines, crow’s feet lines and glabellar lines.
http://medestheticsmag.com/botox-cosmetic-approved-forehead-lines
Wednesday, October 4, 2017 - 11:11
Solta Medical’s newest radiofrequency-based device, the Thermage FLX System, has received 510(k) clearance from the U.S. Food and Drug Administration (FDA) to noninvasively smooth skin on the face, eyes and body. The system uses patented radiofrequency technology to create a uniform heating effect in the deep collagen-rich layers of the skin. This gentle heating tightens existing collagen and stimulates the production of new collagen with little-to-no downtime for the patient.
http://medestheticsmag.com/thermage-flx-receives-clearance-skin-smoothing
Wednesday, October 4, 2017 - 11:08
Vision Medical, developer of the SmartGraft technology for follicular unit extraction in hair restoration, has appointed Joseph R. Brown executive vice president of SmartGraft. Brown brings two decades of experience with top hair restoration companies to the position. He served as director of business development at Restoration Robotics, developers of the Artas Robotic Hair Restoration System, and previously worked with Bosley and Medical Hair Restoration.
http://medestheticsmag.com/smartgraft-announces-new-executive-vp
Tuesday, October 3, 2017 - 14:23
Help your practice stand out by recognizing what makes it unique in the marketplace.By Karen Zupko“The doctor is board certified.” This is the answer I hear most often when I ask a new practice manager what makes her practice unique or special. While being board certified is an important credential that potential patients are wise to verify and value, there are thousands of board certified plastic surgeons and dermatologists nationwide, so it’s not that “unique.” In fact, in some urban areas it’s common to have 12 or more board certified aesthetic specialists in a three-block radius—and five...
http://medestheticsmag.com/practice-management-unique-selling-points
Monday, October 2, 2017 - 13:36
Practices that share procedure videos and outcomes online must obtain the proper consent and permission from patients.By Allyson AvilaAll types of businesses need an online presence to remain competitive and reach potential customers. This is especially true for medical practices that offer elective cosmetic treatments. Prospective patients seeking aesthetic enhancements typically first turn to the Internet for information and education. Practitioners who share procedure videos, patient testimonials and blog posts with before-and-after images on the latest treatment modalities are often...
http://medestheticsmag.com/practice-management-informed-consent-online-content
Monday, October 2, 2017 - 13:31
Practices and medspas often overlook these effective and easy-to-implement marketing strategies.By Catherine MaleyIt is very common for medical aesthetic practices to vacillate between one of two extremes when it comes to marketing their products and services. They either try to do a little bit of everything or they eschew marketing campaigns entirely; after all, shouldn’t their skills be enough to bring in patients and keep them coming back? The reality is, neither approach is going to get you where you want to go in terms of long-term growth and success. It takes strategic planning to...
http://medestheticsmag.com/practice-marketing-missed-opportunities
Monday, October 2, 2017 - 12:34
FEATURES Hair restoration treatment options »High Density
http://medestheticsmag.com/october-2017
Thursday, September 28, 2017 - 14:41
Meticulous patient charting protects both patients and providers. Here’s what you need to include.By Alex R. Thiersch, JDAll medical aesthetic practices and medspas are required to keep detailed medical records for all patients, and those records must be carefully protected. Following is a primer on what should be included in patient medical charts in a medical aesthetics environment as well as some guidelines on how to protect and relay patient information in an environment with multiple providers.
http://medestheticsmag.com/legal-issues-patient-charting
Thursday, September 28, 2017 - 14:33
Practices that are importing injectable skin lighteners or developing their own compounded injectable products for sale to patients should be aware that a federal judge has entered a consent decree of permanent injunction on behalf of the United States Food and Drug Administration against Flawless Beauty, a New Jersey company. The injunction orders the company to stop selling injectable skin whitening products as well as beauty products containing human placenta and recall some of its products because they are unapproved new drugs that may be unsafe, putting consumers at risk.
http://medestheticsmag.com/fda-takes-action-injectable-skin-lighteners
Thursday, September 28, 2017 - 14:31
The number of surgical hair restoration procedures performed worldwide increased by 60% from 2014 to 2016 with 635,189 procedures performed last year, according to the results of the International Society of Hair Restoration Surgery (ISHRS) Practice Census Survey. Of the 635,189 procedures performed, Asia led the way with 195,284 procedures, followed by the Middle East with 149,400 and the U.S. with 133,136 procedures. The number of nonsurgical hair restoration patients also increased considerably with 1,241,764 nonsurgical patients treated in 2016 (a 78% increase from 2014).
http://medestheticsmag.com/demand-hair-restoration-surgeries-increased-2016
Thursday, September 28, 2017 - 14:30
Cynosure’s SculpSure noninvasive body contouring laser system (now owned by Hologic) has received U.S. Food and Drug Administration (FDA) 510(k) clearance for the treatment of submental fat. The device was previously cleared to treat the abdomen, flanks, back and inner and outer thighs.
http://medestheticsmag.com/sculpsure-approved-submental-fat-reduction
Thursday, September 21, 2017 - 10:54
The United States Food and Drug Administration (FDA) has approved a cross-linked hyaluronic acid dermal filler from Ontario, Canada-based Prollenium Medical Technologies. The soft tissue filler is sold under the brand Revanesse in Canada. At the time of print, Prollenium had not announced a brand name or date of commercial availability in the U.S.
http://medestheticsmag.com/fda-approves-new-ha-filler
Thursday, September 21, 2017 - 10:51
A split-lip study, published in Aesthetic Surgery (October 2017) has revealed that vibration can reduce the pain of filler injections during lip augmentation. Authors Kirdar Guney, MD, Billur Sezgin, MD, and Reha Yavuzer, MD, used vibration stimulus on 25 patients undergoing lip augmentation with a hyaluronic acid filler. Patients were asked to score the pain during treatment on a scale of 0 to 10 (0 being no pain and 10 the worst pain they had ever felt) for each half of their lips.
http://medestheticsmag.com/easing-pain-during-lip-injections
Thursday, September 21, 2017 - 10:47
Dermatologist Michael H. Gold, MD, has joined the Scientific Advisory Board of AIVITA Biomedical, a clinical research company and commercial skincare product developer. He joins other notable skincare professionals including: Mary Lupo, MD, founder of the Lupo Center for Aesthetic and General Dermatology; Zoe Draelos, MD, research and clinical dermatologist; and consumer skincare industry veteran Susan Bloomfield in this role. Dr. Gold’s addition comes as AIVITA prepares to launch its upcoming ROOT OF SKIN line of rejuvenating skincare products.
http://medestheticsmag.com/michael-gold-md-joins-avita-advisory-board
Thursday, September 21, 2017 - 10:44
Creating a culture of safety requires more than by the book adherence to OSHA standards— and pays dividends in employee satisfaction and patient outcomes.By Shelley Moench-Kelly, MBAMedical practices place significant emphasis on patient safety and outcomes. But without equal attention to employee safety, patient care can suffer. Low morale, staffing shortages due to injury and the potential for costly fines are just some of the ways a lack of attention to workplace safety can undermine your aesthetic business. Following is an overview of the workplace safety regulatory requirements for...
http://medestheticsmag.com/practice-management-safety-first
Thursday, September 14, 2017 - 12:35
Before-and-after images are one of the most effective patient satisfaction and marketing tools available to aesthetic practices. But the quality of your photos is key to reaping the benefits. Different backgrounds, varying hairstyles, and changes in patient positioning may raise red flags for savvy patients, while poor lighting can detract from the outcomes you are trying to highlight.
http://medestheticsmag.com/new-standards-patient-photographs
Thursday, September 14, 2017 - 12:32
Allergan has updated it Brilliant Distinctions patient reward program with new digital tools and new qualifying services. Patients can now earn rewards for CoolSculpting treatments in addition to Botox Cosmetic and Juvederm procedures, Skinmedica products and Latisse purchases. They can also purchase Skinmedica products online through the new Brilliant Connection e-commerce site.
http://medestheticsmag.com/allergan-updates-its-brilliant-distinctions-program

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