Stories from Surgical Aesthetics

The Business of Cosmetic Plastic Surgery
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Friday, June 14, 2013 - 16:20
Main image:  The Liposonix nonsurgical fat removal device from Solta Medical uses high-intensity focused ultrasound (HIFU) to permanently destroy fat cells 1cm to 2cm below the surface of the skin. Clinical studies have demonstrated an average 2.6cm reduction in waist circumference following a single Liposonix treatment. Contact: 877.782.2286,
Friday, June 7, 2013 - 17:04
Deck:  Understanding what keeps prospective patients from booking can help increase your scheduling ratios. Byline:  By Jon Hoffenberg Main image:  The world’s most successful cosmetic practices have on-the-spot procedure scheduling ratios approaching 70%. For the average practice, however, just 15% to 20% of patients schedule their procedures immediately. To bridge this gap, one must understand...
Thursday, May 30, 2013 - 16:41
Main image:  The Verizon Foundation, Swinfen Charitable Trust and the University of Virginia Health System have announced the expansion of an innovative telemedicine program that will connect renowned physicians around the world to doctors in rural communities to assist them with patient diagnoses and care. The program will utilize mobile- and cloud-based technologies to reach rural communities in India and the Philippines. read more
Tuesday, May 14, 2013 - 10:45
Main image:  Statistics gathered by the American Society for Aesthetic Plastic Surgeons over the last several years indicate a decrease in the overall number of teenagers, younger then 18, seeking cosmetic surgeries. The most frequently performed surgical procedure for this age group in 2012 were cosmetic otoplasty, followed by rhinoplasty, breast reduction and gynecomastia. The ASAPS notes that for appropriately selected teenage patients, cosmetic plastic surgery can have a positive impact on physical and emotional development....
Monday, April 29, 2013 - 16:51
Deck:  Facelift patients benefit from pre-surgery education and access to adjunctive skincare services. Byline:  By Wendy J. Meyeroff Main image:  Facelift patients have great expectations for their surgery outcomes, but not all aging concerns of the face can be addressed with lifting alone. By combining surgery with pre- and post-operative skincare and thorough patient education, surgeons are...
Friday, April 19, 2013 - 11:04
Deck:  A well-trained and personable receptionist is key to converting inquiries to appointments. Byline:  By Catherine Maley, MBA Main image:  A ringing telephone represents an opportunity, and it is one of the most powerful marketing tools in your practice. The average plastic surgery facility fails to convert more than 100 telephone inquiries every year because it either doesn’t answer its...
Thursday, April 18, 2013 - 16:41
Main image:  National non-profit FORCE (Facing Our Risk of Cancer Empowered) is honoring plastic and reconstructive surgeons C. Andrew Salzberg, MD, and R. Michael Koch, MD, of the New York Group for Plastic Surgery in recognition of the skill and compassion they provide to women undergoing mastectomy breast reconstruction to treat breast cancer or prophylactic (preventive) mastectomy to reduce the risk of breast cancer. read more
Friday, April 12, 2013 - 15:30
Main image:  Fear of a poor result is the most commonly cited reason why consumers who are interested in plastic surgery fail to pursue procedures, according to a recent study in the Aesthetic Surgery Journal (March 2013). Charles Galanis, MD, et al, surveyed 96 patients—81 women and 15 men—in the waiting rooms of nonsurgical aesthetic clinics to gain data for “Factors Influencing Patient Interest in Plastic Surgery.” They found that 20% of the patients were currently considering plastic surgery, while 78% were considering surgery...
Tuesday, March 19, 2013 - 11:57
Deck:  How to keep patient information confidential in the digital age Byline:  By Chelan David Main image:  Medical practices across the nation are increasingly using digital tools to track patient health records, communicate with patients and collaborate across clinical specialties. But with the rewards of convenience and efficiency come the threats of potentially compromising patients’ privacy...
Friday, March 15, 2013 - 17:21
Main image:  Patients who undergo aesthetic plastic surgeries experience an improved quality of life when compared to patients who opt not to pursue surgery, according to researchers at Ruhr-University in Bochum, Germany, and the University of Basel in Basel, Switzerland. In the study “Well-Being From the Knife? Psychological Effects of Aesthetic Surgery” (Clinical Psychological Sciences, online March 4), Jurgen Margraf, et al, followed 808 subjects—544 who underwent surgery and 264 who were interested in, but chose not to pursue...
Thursday, March 7, 2013 - 12:35
Deck:  There are several tools available to replace lost volume and add definition to the face, and each offers its own pros and cons. Byline:  By Cindi Myers Main image:  In the modern art of facial plastic surgery, doctors have a growing array of tools to help them achieve the natural-looking, youthful face that patients desire. Dermal fillers, fat grafts and implants help surgeons create a...
Thursday, February 14, 2013 - 12:44
Byline:  By Annemarie Mannion Main image:  Practice websites and social media have become integral marketing tools for private medical practices. In recent years, they have been joined by a variety of online physician directories and review sites. For surgeons who are wondering to what extent they should be involved in Internet marketing, it’s hard to ignore statistics that highlight how dependent consumers have become on the Internet to find businesses and...
Thursday, February 14, 2013 - 12:38
Byline:  By Inga Hansen Main image:  The term abdominoplasty encompasses a growing variety of surgical procedures developed to slim and shape the abdomen. Popular among women who experience diastasis recti following pregnancies and patients who have experienced massive weight loss, these procedures offer high patient satisfaction rates. Though they have a long history in cosmetic plastic surgery, abdominoplasties continue to evolve thanks to new techniques...
Thursday, February 14, 2013 - 12:23
Byline:  By Cindi Myers Main image:  Though liposuction has been in use in plastic surgery practices since the 1970s, it was not until Jeffrey Klein, MD, developed the tumescent technique in 1985 that the procedure gained widespread popularity. More than 25 years later, traditional tumescent liposuction continues to evolve with new technologies—such as power-assisted liposuction (PAL), ultrasonic devices and laser lipolysis systems—and new techniques, such as...


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