Stories from The Colorist

The Magazine for Professional Hair Colorists
Visit us at thecoloristmag.com
Thursday, May 25, 2017 - 14:49
I love sharing ideas that are universal. Sometimes when we talk about color, we overlook basic thoughts. The first thing we need to remember is that everything in the world is colorless—the reflection and absorption of light rays create color. In the world we live in, when coloring hair, we often think about black being a combination of all the primary colors —yellow, red and blue.
http://www.thecoloristmag.com/patrick-mcivor-guest-blog-thoughts-on-color
Wednesday, May 24, 2017 - 16:44
L’Oréal USA announced today that its products Biolage R.A.W (Real - Authentic - Wholesome) Nourish Shampoo and Conditioner have achieved Cradle to Cradle Certified™ SILVER based on an evaluation of the products’ material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.
http://www.thecoloristmag.com/biolage-raw-nourish-receives-cradle-to-cradle-certification
Wednesday, May 10, 2017 - 12:17
In this issue: Coming.
http://www.thecoloristmag.com/the-colorist-mayjune-2017
Monday, May 8, 2017 - 11:07
Now that you have completed your cosmetology training, you are ready to take the beauty world by storm. With your professional license in hand, the new focus shifts toward creating a fierce, new business for yourself.  Jumpstart building your dream business and becoming a successful beauty professional with these five tips. 1. Focus on building relationships. 
http://www.thecoloristmag.com/5-tips-for-managing-your-beauty-business
Friday, May 5, 2017 - 10:48
The biggest and most important, crucial item when going for that beautiful caramel tone is to AVOID going too red or too brassy when lifting from darker hair.  Here's how: To achieve a perfect, true caramel, process and rinse base color FIRST.  Base color formula:  1 oz. 6N Aloxxi Andiamo mixed with 1 oz. Aloxxi 20 volume developer.  Process only fifteen minutes.
http://www.thecoloristmag.com/hollywood-caramel-technique-using-aloxxi-haircolor
Wednesday, April 19, 2017 - 15:22
Festival season is in full swing, and Matrix has the go to looks and steps to inspire us all!
http://www.thecoloristmag.com/matrix-color-melting-trends
Wednesday, April 19, 2017 - 14:40
I had the amazing honor of sharing ideas at the America's Beauty Show with Cosmetologist Chicago, so I wanted to share some of the tips, tricks and secrets that we went over in my class.
http://www.thecoloristmag.com/patrick-mcivor-guest-blog-tips-and-tricks-from-abs-chicago
Wednesday, April 12, 2017 - 16:59
Goldwell Regional Artistic Team Member, Steven Picciano’s (@steviewondaz) inspiration for the Electric Apricot Look came from three sources: the shape and design of the haircut, the model’s complexion and eye color, tied to Pantone’s color of spring 2017. Picciano analyzed the model’s skin tone and eye color to ensure the color direction would enhance and complement her natural features.
http://www.thecoloristmag.com/get-the-look-electric-apricot
Tuesday, April 4, 2017 - 11:59
Lakmé's new Very Berry color is bright and bold—a perfect color for summer. Get it for your clients with these simple steps: Step One: Base formula Collage 30g 7/50 + 30g 0/95 Red Motion with 90 grams Collage Hydrox 20 volume developer Step Two: Mid shaft and ends 30 grams Red Motion 0/95 with 60 grams Gloss 6 volume developer
http://www.thecoloristmag.com/before-and-after-lakm-very-berry
Tuesday, April 4, 2017 - 10:38
Keeping technology and brand awareness at its forefront, Redken announced its recent addition to their already-renowned educational facility, The Redken Exchange.
http://www.thecoloristmag.com/redken-launches-social-media-studio
Thursday, March 23, 2017 - 14:24
So it has been a bit of time since I have been out on the road sharing ideas with haircolor. That doesn't mean I have been away from teaching and sharing ideas about haircolor altogether. I have been teaching at ARROJO Cosmetology for the last 2 years and have had a series of sold out classes at our education facility in Nazareth, PA, at 101 Center Education.
http://www.thecoloristmag.com/patrick-mcivor-guest-blog-mixing-it-up-with-better-color
Wednesday, March 15, 2017 - 09:27
In this issue: Coming...
http://www.thecoloristmag.com/the-colorist-marchapril-2017
Friday, March 10, 2017 - 11:26
Henkel signed an agreement to acquire Nattura Laboratorios, S.A. de C.V. which will allow the company to broaden its portfolio with leading brands in Professional Haircare. The major brands Henkel will add include Pravana and Tec Italy. In the fiscal year 2016, the business generated sales of more than 100 million euros.  
http://www.thecoloristmag.com/henkel-to-acquire-pravana-and-more
Tuesday, March 7, 2017 - 11:22
Keratin Holdings, a private investment group, has acquired Keratin Complex, leader in the keratin smoothing category and full-service salon product manufacturing. Noah LeFevre will serve as Chief Operating Officer and will oversee the day-to-day operations for Keratin Holdings.
http://www.thecoloristmag.com/keratin-complex-sold-to-keratin-holdings-llc
Thursday, February 16, 2017 - 12:54
As our world gets smaller and ideas seem to get bigger, people often end up trying to figure out what is right — what is the right thought process or idea? Because there are so many ideas out there, we seem to end up picking one way over the other.
http://www.thecoloristmag.com/guest-blog-coloring-hair-with-two-schools-of-thought
Tuesday, February 7, 2017 - 11:43
Lady Gaga's haircolor was on point for her big moment at the Super Bowl thanks to stylist Frederic Aspiras.
http://www.thecoloristmag.com/recreate-lady-gagas-super-bowl-haircolor
Friday, January 13, 2017 - 14:50
 
http://www.thecoloristmag.com/interview-erick-orellana-shares-how-to-choose-the-right-haircolor-for-your-clients-complexion
Friday, January 13, 2017 - 14:00
What could be a more awkward place to meet someone new for the first time than a cold shower? Matrix embraced this unique meeting space as a place to have strangers try out Biolage R.A.W. together. Four good sports were up for the challenge of testing out a new product in this most R.A.W. and unusual scenario and here's what happened:            
http://www.thecoloristmag.com/heres-what-happens-when-two-strangers-take-a-cold-shower-together

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